How can Artificial Intelligence technology be used to improve customer experience for tourism in South African game and nature parks?

Approved Research Question – From Lecturer and Notes

How can Artificial Intelligence technology be used to improve customer experience for tourism in South African game and nature parks?

Then you could do for sub-questions
What are challenges for customers of South African game and nature parks? (This could be done with a survey or something?)
How is AI used to improve customer experience in general? (This is actually a background question … perhaps do a SLR?)

And then you could perhaps build a model or framework or something as the answer to the main question.