Promotions Schedule Evaluation

In this Assignment, you will research and review a professional sports team’s promotional schedule and evaluate this aspect of the organization’s marketing strategy.

Select a Major League Baseball (MLB) team of your choice and locate the team’s season-long promotions schedule. Using the Promotions Evaluation Matrix handout provided below, summarize and evaluate the sport organization’s marketing strategy of this promotion schedule.

Section 1: Elements of the Promotion Schedule

  1. Promotional Types

Describe three of each of the following types of promotions being conducted

  1. Event promotions
  2. Give-away promotions
  • Other types of promotions
  1. Promotional Timing

Discuss the timing of the promotions

  1. Time during the season
  2. Day of week/holiday
  • Other types of promotions
  1. Target Markets
  2. Who is the promotion designed to attract?
  3. Is it aimed at individual fans or groups of consumers?
  • Is the promotion sponsored by a corporation or other organization?

A matrix is provided below for your convenience for Section 1.

Section 2: Evaluation

Provide a 1- to 2-page evaluation of the promotions schedule following this outline. Please use the form provided.

  1. What do you believe the organization is trying to accomplish with its promotions?
    1. Increased attendance
    2. Improved game experience
  • Sponsor satisfaction
  1. Other type of accomplishment
  2. Evaluate the team’s promotional effort
    1. Do you think the promotions are effective, creative, well-timed, sponsored appropriately, and so forth? Provide your rationale.
    2. Could improvements be made? If so, provide feedback.