Perform industry analysis: How attractive is the industry? In terms of strategy, what has the company done (or could have done) to compensate for structural disadvantages? What has it done (or could have done) to benefit from structural advantages?

Memoranda

Some relevant frameworks are mentioned below, but you may apply any analytical tool we investigated in this course. Consider the present and project the future of industry structure, the company’s resources and activity systems, competitive dynamics (game theory).

Prepare, alone or with one other participant, an answer the two questions . Use the frameworks below and add insights from your analysis. Be ready to stand up in class and present it for about three minutes, sans slides but with the whiteboard, if desired. Your peers will offer critique.

1. Perform industry analysis: How attractive is the industry? In terms of strategy, what has the company done (or could have done) to compensate for structural disadvantages? What has it done (or could have done) to benefit from structural advantages?

2. Assess resources and activity systems: What are some existing (or potential) internal sources of competitive advantage? What can the company do to strengthen (or realize) them?