Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice.

Business Question

Using the case company you studied this term:

(a) Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice.
(b) What recommendations (and strategy) would you offer to address these conflicting demands? Provide the rationale for your recommendations.