Assessment 2 Instructions: SWOT Analysis
Conduct an environmental scan and write an assessment in which you focus on both the internal and external factors that could affect your success within your chosen industry.
Introduction
After an organization has completed a SWOT analysis, it will carefully monitor both the internal and external environments to detect signs of opportunities and threats that could affect current and future plans. This environmental scanning can help an organization identify trends that are most likely to affect the industry, thereby allowing the development of a strategy for change. The right information, at the right time, can determine the future of an organization.
Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence. Conduct a personal strengths, weaknesses, opportunities, and threats (SWOT) analysis. In your analysis, consider the following:
Strengths
• What advantages do you have that others do not (skills, education, experience, certifications)?
• What achievements are you most proud of?
• What do you do better than anyone else?
• What do you think others would see as your strengths?
• Do you have special connections that others may not have?
• What personal resources do you have available?
Be sure to consider how others see you-not just how you see yourself.
Weaknesses
• Are there tasks you avoid doing because you do not feel confident doing them?
• Do you have any negative work habits (often late, disorganized, easily stressed)?
• Do you feel confident about your skills, experience, and education?
• Do you have any personality traits that might hold you back? For example, do you have a fear of public
speaking, yet work where you are expected to conduct regular meetings?
Again, consider how others see you.
Opportunities
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