Should Amazon continue its PL brands? Why and why not? How can Amazon build synergy with third-party retailers while developing its PL brands? How can Amazon handle ethical concerns?

Answer the following questions to help Grandinetti prepare for the shareholders’ meeting  (5 points each):

1. Should Amazon continue its PL brands? Why and why not?
2. How can Amazon build synergy with third-party retailers while developing its PL brands?
3. How can Amazon handle ethical concerns?

Explain in detail your rationale/perspectives, rather than only stating your opinion. Think deeply and broadly.

Present opinion with reason(s), evaluating pros and cons, and explaining in detail your choice with the conclusion.