E-com 201 – project

Overview       

Suppose your group works as a virtual team in a Saudi company that deals with local and global clients. The company main purpose is to provide digital marketing services and solutions. A task has been given to you by the CEO. The task includes building a connection with a South African brand that wants to open an office in AL Khobar, Eastern Province. The task is considered completed when you propose a strategy to the international company representative and receive their feedback.

 

Requirements

The group needs to be divided as follows: one team manager, one representative from the international brand, one technical support expert, and one or two general members.

Write a reflection on your group work process in creating the team, choosing the tools, working on the tasks and reporting the strategy to the client.

 

Reflection (due by Week 10)         [20 marks]

The reflection should be written after you establish a successful virtual team. The reflection should describe the process of 4 main components of virtual management: team building, tools, procedures, and task management. Please use these guidelines on how to do so: 

 

  1. Virtual Team: (5 marks)

In this section, you need to describe the workings of your virtual team.

  • Name your team: Black & White
  • Who are your team members, and what are their roles? ( The number of members is five )
  • What are the personal objectives for each member?
  • What is the collective goal for your team?
  • Refer to the four different stages of team building? Have you experienced these stages (discuss)

 

  1. Virtual Tool (5 marks)

In this section, you describe the process of choosing a tool for your virtual team.

  • What virtual tool did you use to manage the tasks? (provide pictures)
  • Describe the features this tool has (provide pictures).
  • Why did you choose these tools? What are the other options?
  • Suppose your budget was SAR 10k; how did you use that budget to get the best possible tool?
  • How frequently does the team meet? How long is each meeting? (provide photos of the team meetings at different times)
  • What are the meeting minutes? How have they been used effectively? (provide an example of your team meeting minutes).

 

  1. Virtual work dynamics (5 marks)
  • How did you create a virtual office?
  • What are the challenges that you faced in your work? (discuss from different roles’ perspectives).
  • How did you utilize vacation time, holiday times?
  • How did you divide the workload?
  • What are the challenges that your team faced in communication? (discuss from different roles’ perspectives).

 

  1. Reports and presentations (5 marks)
  • Provide an example of a proposed strategy that your team worked on to make the marketing campaign successful for the international company.
  • The report should be 300 words that describe the best practices of doing virtual marketing in Saudi Arabia.
    • The report should have an introduction, brief strategy, and conclusion.
  • Include graphs and statistics to support your report.
  • The international company representative in your team should provide his/her feedback on the report (one or two comments)
  • The rest of the team should address those comments.
  • Conclude your reflection.

 

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