Briefly discuss the process of conducting research to provide a systematic solution for an industry-related problem.

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Assignment

Question 1:

Briefly discuss the process of conducting research to provide a systematic solution for an industry-related problem.

Questions 2:

Choose a destination or company related to tourism, hospitality, or the event industry as a unit of your analysis and as your social lab. Then, identify a real-life problem related to your unit analysis, analyze the identified real-life problem based on the secondary and/or primary data that you need to collect, infer your analysis of the problem under your inquiry, and provide a set of solutions for the problem.

Rationale-building for the assignment

You are required to establish and develop the content of your assignment in the following rationale to apply skills of:

  • Identifying an industry-related problem: This is very similar to the identification of a research topic of interest (ideation) and the problem related to the research topic (Problematizing). The scope of the research is framed and delimited (Focus and delimitation)
  • Analyzing the identified industry-related problem: Setting up the background to build the rationale behind the problem (background, situation analysis, and problem identification)
  • Inferencing the industry-related problem: Based on the relevant analysis, a complete inferencing of the analysis of the industry-related problem is made.
  • Finding a solution for the industry-related problem: A systematic set of solutions for the industry-related problem are provided

In the overall rationale-building assignment given above, you should showcase your ability and competence to demonstrate, through sequential steps that flow naturally, how you ultimately arrive at setting up the frame and focus of the study. Consider the following when building your more specific rationale:

  1. Define the background or context to the problem area- use the funnel approach where you set up the context as broadly as possible; begin with the field, then the sector, to then gradually shift the focus to a specific area through argumentation and evidence, where you will show the problem
  2. Use evidence, facts, and literature where necessary to support your rationale and reasoning in constructing the problem – tell us what type of reasoning you are using and why
  3. Clearly specify the problem through a problem statement
  4. Identify the unit of analysis, concepts, and variables that will deserve your attention when you are going to tackle the problem and provide the reasons why they are essential for the research you are undertaking
  5. Clearly demarcate the scope and frame of your research: which theoretical perspective you may use, what you will consider in your study, and what you will NOT include.
  6. State clearly why this problem is of significance (is it relevant-timing, why now, context; significant for theory, practice; interest for whom, which sector, which trade).

Develop a marketing plan that focuses on your unique selling point, target audience, and channels to reach them effectively. Utilize social media platforms, online advertising, and traditional marketing techniques to promote your business.

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How to create a business in the field of tourism

  1. Conduct market research: Before starting a tourism business, it is essential to conduct thorough market research to gain an understanding of the target audience, industry trends, competition, and demand for your services.
  2. Determine your niche: Once you have conducted market research, it’s essential to identify a unique selling point that sets your tourism business apart from competitors. Determine a specific niche that you want to focus on, such as adventure tourism, heritage tourism, eco-tourism, cultural tourism, culinary tourism, etc.
  3. Write a business plan: Develop a comprehensive business plan that outlines your business strategy, financials, marketing plan, and operational procedures. This will help secure funding, investors, and give you a clear direction of your business goals.
  4. Choose a location: Determine the geographical location where you want to operate your tourism business. You can decide to start a tourism business in a popular tourist destination, an emerging destination, or even a new attraction.
  5. Establish partnerships and alliances: Tourism businesses often depend on partnerships and alliances with other businesses such as hotels, restaurants, tour operators, or guide services. Building relationships with these businesses can amplify the reach of your business and increase your revenue.
  6. Acquire necessary licenses and regulations: Ensure that you have all the necessary licenses and permits required to operate your tourism business. Research the legal and regulatory requirements for opening a tourism business in your area and comply with all regulations.
  7. Develop a marketing strategy: Develop a marketing plan that focuses on your unique selling point, target audience, and channels to reach them effectively. Utilize social media platforms, online advertising, and traditional marketing techniques to promote your business.
  8. Launch your business: After conducting thorough research, writing a business plan, securing necessary funding, and laying out your marketing strategy, it’s time to launch your tourism business. Continuously monitor and measure your business’s performance to identify areas for improvement and growth.

After watching the video, write your short reflection to the forum considering what are the socio cultural impacts of tourism and what may be the role of policymakers in developing tourism in creating a “Win” – “Win” situation?

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Video Forum #3

Go to library’s website and in one search box type: “World Tourism Case Studies” (the actual link is: https://fod-infobase-com.jpllnet.sfsu.edu/p_ViewVideo.aspx?xtid=128791#) but it may or may not work when you click on it so search box is a guaranteed option.

After watching the video, write your short reflection to the forum considering what are the socio cultural impacts of tourism and what may be the role of policymakers in developing tourism in creating a “Win” – “Win” situation?

What are the different types of alcoholic beverages? What are some of the challenges associated with managing a bar? How can a beverage program be used to increase revenue in a restaurant or hotel?

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DISCUSSION ESSAY

Chapter 9: Hotel and Lodging Operations

  1. What are the three primary types of hotels?
  2. What is the difference between a franchised hotel and a managed hotel?
  3. What are some of the challenges associated with operating a hotel?

Chapter 10: Restaurant Operations

  1. What are the different types of restaurants?
  2. What is the difference between a chain restaurant and an independent restaurant?
  3. What are some of the challenges associated with operating a restaurant?

 

Chapter 11: Beverages

  1. What are the different types of alcoholic beverages?
  2. What are some of the challenges associated with managing a bar?
  3. How can a beverage program be used to increase revenue in a restaurant or hotel?

 

Chapter 12: Tourism

  1. What are the different types of tourism?
  2. What are some of the challenges associated with promoting tourism in a destination?
  3. What is sustainable tourism and why is it important?

 

Chapter 13: Gaming Entertainment

  1. What are the different types of gaming establishments?
  2. What is the difference between a casino and a racino?
  3. What are some of the challenges associated with operating a gaming establishment?

 

Chapter 14: Theme Parks and Attractions

  1. What are the different types of theme parks and attractions?
  2. What are some of the challenges associated with operating a theme park or attraction?
  3. How can technology be used to enhance the guest experience in a theme park or attraction?

 

Chapter 15: Conventions and Meetings

  1. What is the difference between a convention and a meeting?
  2. What are some of the challenges associated with planning and managing a convention or meeting?
  3. How can technology be used to enhance the experience of attendees at a convention or meeting?

 

Chapter 16: Special Events

  1. What are the different types of special events?
  2. What are some of the challenges associated with planning and managing a special event?
  3. How can social media be used to promote and enhance the guest experience at a special event?

 

Chapter 17: Leadership and Management

  1. What is the difference between a leader and a manager?
  2. What are some of the key skills and traits of effective leaders and managers in the hospitality industry?
  3. How can a manager create a positive workplace culture?

 

Chapter 18: Human Resources Management

  1. What are some of the unique challenges associated with managing human resources in the hospitality industry?
  2. What are some of the key legal considerations that must be taken into account when managing human resources in the hospitality industry?
  3. How can a manager create a diverse and inclusive workplace in the hospitality industry?

 

Chapter 9: Hotel and Lodging Operations

  • Hotels can be divided into three categories: full-service, limited-service, and resort hotels.
  • The role of hotel general manager involves managing guest satisfaction, maintaining quality standards, and ensuring profitability.
  • The key functions of hotel operations include front office, housekeeping, food and beverage, and maintenance.

 

Chapter 10: Restaurant Operations

  • Restaurants can be divided into three categories: fine dining, casual dining, and quick-service restaurants.
  • The role of restaurant manager involves managing food quality, service standards, and profitability.
  • The key functions of restaurant operations include kitchen operations, front-of-house operations, and management functions.

 

Chapter 11: Beverages

  • The key categories of alcoholic beverages are beer, wine, and Beverage service involves managing inventory, pricing strategies, and responsible service.
  • The key categories of non-alcoholic beverages are coffee, tea, soda, and specialty drinks.

 

Chapter 12: Tourism

  • Tourism can be divided into three categories: leisure tourism, business tourism, and adventure tourism.
  • Destination management involves managing the tourism product, developing marketing strategies, and ensuring sustainability.
  • The travel and tourism industry is a major contributor to the global economy.

 

Chapter 13: Gaming Entertainment

  • Gaming establishments can be divided into three categories: casinos, racinos, and online gaming.
  • Gaming regulations are an important aspect of managing a gaming establishment.
  • The gaming industry generates significant revenue and creates job opportunities.

 

Chapter 14: Theme Parks and Attractions

  • Theme parks and attractions can be divided into three categories: amusement parks, water parks, and museums.
  • Safety and guest experience are key considerations in managing a theme park or attraction.
  • Developing new attractions and incorporating technology are important for remaining competitive.

 

Chapter 15: Conventions and Meetings

  • Conventions and meetings can be divided into three categories: corporate meetings, trade shows, and incentive travel.
  • Managing logistics and creating a positive attendee experience are key considerations in managing a convention or meeting.
  • Measuring success is important for evaluating the effectiveness of a convention or meeting.

 

Chapter 16: Special Events

  • Special events can be divided into three categories: weddings, festivals, and concerts.
  • Managing logistics and coordinating vendors are key considerations in managing a special event.
  • Creating a unique guest experience and promoting the event are important for its success.

 

Chapter 17: Leadership and Management

  • Leadership and management styles can vary depending on the and the organization.
  • Effective communication, delegation, and decision-making are important skills for leaders and managers.
  • Creating a positive workplace culture and promoting employee engagement are important for employee retention and productivity.

 

Chapter 18: Human Resources Management

  • Human resources management involves recruitment, training, and performance management.
  • Managing a diverse workforce and complying with legal regulations are key considerations in human resources management.
  • Promoting employee engagement and providing opportunities for career growth are important for employee retention and productivity.

What did you learn from conducting the content analysis? Please include a comparison between the four websites you chose. Has this assignment changed how you observe travel and recreation marketing material? Explain.

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Representation in Recreation & Travel

DESCRIPTION: Why does representation in travel and recreation matter? For some people, portrayals of minorities in popular culture and media not only affect how others see them, but also how they see themselves. Representation therefore leads to a certain level of self-awareness for individuals as they grow up as children and throughout adulthood. Individually, you will critically analyze four travel or recreation websites of your choice. Please choose websites all in the same category (i.e. choose all destinations, all state parks, all summer camps, all travel brands etc).

Part 1 – Content Analysis: For each website – you will perform a content analysis (i.e. counting & analyzing images) of the different types of people and scenery you see represented. For each website, choose only one “page” or “tab” to focus. Some categories will be easier to identify than others, just do your best to pick a category for each person, activity and scene you see. Copy, paste & fill out this table for each of your chosen websites.

INSERT name of chosen website here
Category Number Description of what is happening in the picture(s) (i.e. cooking, hiking, shopping etc.)
White people
Black people
People of Color (i.e. Indigenous, Asian, Indian, racially ambiguous etc)
People with Disabilities
People of a noticeable religion (i.e. Muslim, Buddhist, Mormon)
LGBTQ+ people
Male people
Female people
Image of Scenery
Other

 

Part 2 – Critical Reflection: After performing a content analysis of all four websites, you will critically reflect on how this project influenced you and how you view representation in travel and recreation marketing material. In this reflection – provide a short discussion (i.e. 1-2 paragraphs) on each of the following bullet points (no more than one page total). In your reflection, refer back to any relevant class material.

  • What did you learn from conducting the content analysis? Please include a comparison between the four websites you chose.
  • Has this assignment changed how you observe travel and recreation marketing material? Explain.
  • Should the travel and recreation industry be more inclusive in their marketing material? Why or why not?
  • What specific advice would you give to each organization you analyzed with regards to improving their marketing material?

South Africa has a long‐term energy supply crisis, high levels of carbon emissions and an accelerating problem of water security. What contributions have you observed businesses to be making to counter these risks? How could these practices be improved?

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Food Security

Topic 3: We are in the century of the southern city; over the next decade, cities in the southern hemisphere will expand rapidly, outgrowing almost all aspects of conventional infrastructure. Starting with what you have learned about urban farming in South Africa – both its opportunities and its limitations – how can small businesses take advantage of the need for secure and sustainable food supplies in developing economies?

Topic 4: Household income in South Africa is heavily skewed, with the result that a majority of households are at risk of food poverty and malnutrition. How could this risk be offset by an appropriate combination of government policies and business innovation?

Topic 5: Your return flight between from New York and Cape Town will result in approximately 4.5 metric tons of carbon emissions. You could offset this through a strictly vegetarian diet for 8.5 years or by carpooling for 4.5 years. Alternatively, what options could Cape Town offer you as a visitor to offset your
individual contribution to climate change?

Topic 6: South Africa has a long‐term energy supply crisis, high levels of carbon emissions and an accelerating problem of water security. What contributions have you observed businesses to be making to counter these risks? How could these practices be improved?

The restaurant industry is seen in the public eye as an industry that offers jobs not careers. As someone looking to enter the industry, how could we change our public image showcase the career potential our industry offers?

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Application Essay

The restaurant industry is seen in the public eye as an industry that offers jobs not careers.  As someone looking to enter the industry, how could we change our public image showcase the career potential our industry offers?

Explain the proposed airline’s business model, provide a competitor analysis, and present an overview of the current market conditions. Present an operational analysis.

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Business proposal

You would like to start your own airline, but you need an investor. Prepare a business proposal that you can pitch to an investor. In your business proposal, you will:

  1. Explain the proposed airline’s business model, provide a competitor analysis, and present an overview of the current market conditions.
  2. Present an operational analysis.
  3. Provide a sales, marketing, and distribution analysis.
  4. Outline the proposed airline’s approach to sustainability and CSR activity.
  5. Provide a predictive performance summary.
  6. Provide a conclusion including recommendations to the investor.

Your proposal must be in a traditional report style and include a Contents page, a List of Figures/List of

 

Critically review and evaluate the relationship between the global political economy and the strategic management of tourism enterprise. Analyse and explain the diversity of tourism business environments and the range of organisations and business models within them.

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Strategy report based on a tourism company, which is different from the one in Assessment 1 or any other assignment you have handed in.

1.1.1 Assessment Task
You are required to produce a 2500-word strategy report based on a tourism company, which is different from the one in Assessment 1 or any other assignment you have handed in.

1.1.2 Assignment Instructions
The CEO of your organisation has asked you to prepare a report on strategic planning for one of the tourism businesses mentioned below. This plan must cover three time periods (most likely 1, 3 and 5 years – however, it can vary depending on the business selected).

The CEO expects all their staff to be involved in the process and to conduct a full external environmental analysis and to provide an examination of how well the organisation is placed to cope with the challenges ahead.

The analysis should include the following within your discussion:

1. Proposed mission and vision for your organisation.
2. Identification and critical analysis of the key stakeholders and their needs.
3. External Environmental Analysis (PEST/Scenario Planning/Competitor Analysis, etc.)
4. NOISE Analysis
5. Ansoff Matrix and an alternative strategic direction and choice
6. Recommendations for the three time periods.

Choose an organisation from the following list:

1. Tourism organisation of your choice (different from the one you used for Assessment 1 or any other assessment)

Remember that you are expected to use underpinning theory to support your arguments and to establish a critical discussion.
​
1.1.3 Weighting/Contribution to the Module Mark 75%

1.1.4 Learning Outcomes Assessed by the Task

1.Critically review and evaluate the relationship between the global political economy and the strategic management of tourism enterprise.
2.Analyse and explain the diversity of tourism business environments and the range of organisations and business models within them.

3.Critically reflect on theories of business strategy and apply these to the strategic management of tourism in a global context.

7.Communicate effectively in writing using a range of academic, public and industry sources.

4 Details of Submission Procedures

4.1 Conventions for Presentation and Submission

• Your strategic report must be presented in a report format. You must include:
o A title page, a table of contents and a reference list.
o Please place these three items on a separate page each
o If you use appendices please remember they come AFTER the reference list and need to be numbered and have a name.
• The title page should contain a suitable name for your report, the module code and name, your student number and submission deadline.
• For late submission please also note if you have or are planning to apply for extenuating circumstances.
• Your table of contents need to have numbered headings and sub-headings and needs to show on what page each section starts.
• Do NOT number your table of contents and reference list (e.g. 1. Table of Contents; 7. Reference List).
• Font style: Times New Roman or Arial, Size: 12
• Allow 2.0 line spacing
• The page orientation should be ‘Portrait’ and the layout ‘Justified’.
• Pages should be numbered.
• Your student number should be included on every page.
• Please ensure that you name DOES NOT appear on the script.

Research a tourism organisation’s product or service of your choice and produce a 6-minute 40-second Pecha Kucha

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2 Assignment Instructions

You are to research a tourism or service of your choice and produce a 6-minute 40-second Pecha Kucha (see below for what it is) presentation based on the following:

• Aim and objectives of your presentation

• The product or service: Introduce the product/service and then analyse the markets in which it competes.

• Market Research: Reflect on any market research you come across with regards to the product/service. Define the key customer segments and critically analyse and evaluate their different needs.

• Competition: Conduct an analysis of the key competitors and their strategies in the market.

• SOAR Analysis: Conduct a SOAR analysis on the product/service and establish critical recommendations on the success of the product/service (based on your SOAR findings) within a globally competitive environment.

• Strategic Recommendations: Make strategic recommendations as to how sales and revenues of the product/service could be developed.organisation’s product

• Conclusion and Recommendations: Develop critical conclusions and recommendations with regards to the marketing of the product/service (based on all of the above).