Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment 1 Information
Subject Code:
MKT303
Subject Name:
International Marketing
Assessment Title:
Individual Poster
Assessment Type:
Length:
Poster Presentation
One page (plus a reference list)
Weighting:
30%
Total Marks:
Submission:
100
Online via designated submission box on MyKBS
Due Date:
Week 5
.
Your task
You are required to apply the theories and concepts that were covered in weeks 1 – 4 and use them to assist you in designing a one-page poster to propose appropriate solutions and recommendations for a recent international marketing issue.
Assessment Description
In this individual assignment, you will be given an opportunity to explore the cultural and other factors affecting international marketing management by conducting an extensive review of the current and scholarly literature. This will enable you to apply relevant concepts and theories to international market situations by making appropriate product and marketing communication decisions.
Assessment Instructions
In 2018, H&M (Hennes & Mauritz) was under fire for using a black child to model a sweatshirt sporting the phrase “coolest monkey in the jungle.” The image first appeared on the British version of the Swedish-based retailer’s website. Upon noticing the advertisement with the photo, social media users around the world erupted in outrage at H&M for what they deemed to be a racist and inconsiderate move.
As the acting international marketing manager at H&M, you have been asked to create a poster presentation on how you can address this issue (and prevent this from happening again) in international markets. Your one-page poster should address the following points:
• Why there is a need for H&M to operate in the international markets?
• What should H&M always have done before launching their new products and promotions?
• What could H&M do to ensure people continue to purchase and consume their products after the encountered issue? Are there other factors and potential solutions related to this issue?
• What recommendations for future entry into another market (country)?
The poster should include your full name and student ID. Your reference list should be presented on another individual page. Weekly workshop slide decks and Wikipedia are not considered credible references.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This assignment must be uploaded directly into the designated section on MyKBS.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty
1* – 9 days
5% per day for each calendar day late deducted from the total marks available
10 – 14 days
50% deducted from the total marks available.
After 14 days
Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note
Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via
https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MKT303 Assessment 1 Marking Rubric – Individual Poster 30%
Marking Criteria F (Fail) 0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100%
Critical Analysis
__/20 marks
Your analysis does not satisfactorily examine and/or analyses the relevant issue in international marketing management.
Your analysis partially examines and analyses the relevant issue in international marketing management.
Your analysis satisfactorily examines and analyses the relevant issue in international marketing management.
Your analysis strongly identifies and examines the relevant issue in international marketing management.
Your analysis clearly identifies and thoroughly examines the relevant issue in international marketing management.
Use of sources/supportive evidence
__/20 marks
Your research lacks focus because of an unsuitable choice of sources.
You demonstrate somewhat focused research, although a better selection and range of sources would improve the quality of your analysis.
You demonstrate mostly focused research, although the use of a wider range of sources would enhance the quality of your analysis.
You demonstrate focused research, complemented by a wide range of sources.
You demonstrate extensive and focused research, complemented by a wide range of sources.
Recommendations
__/30 marks
It is unlikely that your proposed recommendations would be considered and/or implemented.
It is possible that some of your proposed recommendations would be considered.
It is likely that some of your proposed recommendations would be implemented.
It is likely that all or most of your proposed recommendations would be considered and implemented.
It is extremely likely that all or most of your proposed recommendations would be considered and implemented.
Grammar/Spelling
__/10 marks
Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your poster.
Mostly correct grammar and spelling used throughout, with consistent minor and/or major errors.
Mostly correct grammar and spelling used throughout, with occasional minor and/or major error(s).
Correct grammar and spelling throughout the analysis, with the occasional minor error.
Correct grammar and spelling throughout the poster with no errors.
Poster
Format
__/10 marks
The format chosen for your poster lacks thought and consideration for the intended audience.
The format chosen for your poster is appropriate, but major improvements would enhance its presentation.
The format chosen for your poster is appropriate, but some improvements would enhance its presentation.
Your poster is professionally presented and have been submitted in an appropriate format.
Your poster is professionally presented and have been submitted in an entirely appropriate format.
In-text Citations
and Referencing
__/10 marks
Total Marks
__/100
In-text referencing and/or reference list is mostly incorrect or non-existent.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with major errors.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with only the occasional minor error.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors.
Feedback and Grades will be released via MyKBS.