What is it, what does it do? What’s the benefit/value of the product?

Branding & Product Development Term Project

For the term project you will come up with a product and over this and the upcoming weeks you will add different sections and the last week the final project is a combination of all the previously submitted elements with incorporated feedback.

This week’s assignment you will write about the product you want to have for the Term Project. You will include details on what you will do in terms of concept testing. Take advantage of the Hubspot article provided in this week’s content folder. Have at least 2 to 3 pages of detail. In this submission include details that cover the following elements

Name of Product. What is it, what does it do? What’s the benefit/value of the product?

What is the target audience (who would most benefit and buy this product)?

Talk about the testing process you will do. Will it be single concept, multi-concept? Why did you choose your approach? Talk about the testing survey you will do. Include sample questions.

https://blog.hubspot.com/service/concept-testing?toc-variant-a=