How does being a leader in the arts, architecture, fashion, and food affect the Italian economy?

PROMPT:  WHAT ARE YOUR EXPECTATIONS AND GOALS FOR STUDYING ABROAD IN FLORENCE, ITALY? (400 WORDS) FALL SEMESTER 2020

THOUGHTS

An opportunity to explore a country that I was first introduced to in Cornelia Funke’s book, The Thief Lord.

This will be my first time really living independently and far away from home.

I will be studying my business major in a rich cultural environment with close access and exposure to other European influences and economies.

Italy has a long history of family run businesses and relationship-oriented practices.  I’d like to learn more about how this has shaped modern-day corporate success.

How does being a leader in the arts, architecture, fashion, and food affect the Italian economy?

I love Italian food and would like to learn about it.  How can I prepare it on my own?

 

Attempt to diagnose the condition from which the protagonist of “The Yellow Wallpaper” suffers. If she were a real human being, what diagnosis would most suit her set of symptoms?

Composition II Section 80443

Research Paper Topics

Directions: Choose one of the topics below, and write a 5 page research paper on the topic.  You must use at least 2 print sources and 2 internet sources, one of which MUST be an online journal such as Jstor.  Your textbook does NOT count as a print source.  Paper must be double-spaced in 12 point, Times New Roman font (no Courier New font).  Number your pages; construct and include a relevant title.  Compose a “Works Cited” page in MLA format (See the MLA Handbook for Writers of Research Papers or use one of the many online applications for help such as Purdue OWL, Easybib., Bibme etc.).  Consult the chapters from our textbook entitled “Writing a Research Paper” (Chapter 43) and “Writing about Literature” (Chapter 39) for help with the process of research and writing.  Please have a thesis statement in bold at the end of the first paragraph.

Construct your own topic which must deal with at least one of the works with which we have dealt over the course of the semester.  Work must appear on the syllabus or appear in one of the chapters we have covered for this class.  If you are choosing your own topic, please consult with me so we can be sure that it is suitable for this assignment.

  1. Formulate an argument about the moral or message of Kurt Vonnegut’s short story “Harrison Bergeron.” You may find it helpful to use the “Sociological Criticism” section as your guide (Chapter 45).  How does this work deal with themes of class, inequality, and ability?  Where does the work stand on these issues, or in other words, what is its message on these themes?  To what historical situations might Vonnegut be referring?  Try to employ the terminology that we have been learning in class.
  2. Attempt to diagnose the condition from which the protagonist of “The Yellow Wallpaper” suffers. If she were a real human being, what diagnosis would most suit her set of symptoms?
  3. Research the literary movement known as Naturalism. Your assignment in this paper is to find sources that discuss Naturalism and to, first, explain to me the most important tenets of Naturalism.  Do not just directly copy this definition even if you cite it.  Rather, compose a description of Naturalism in your own words.  Next, find selected passages from the works that we have covered in class, and use them to demonstrate the tenets of Naturalism that you lay out. You must do BOTH of these things to do well on this paper. Try to employ the terminology that we have been learning in class.
  4. Compare and contrast Robert Frost’s narrative poem “Mending Wall” and the drama “Fences” by August Wilson. You may want to consider how the wall and fence function in the two works and the significance of each.  What does each say about community and the importance of human contact?  What problems do the wall and the fence solve or create?  Consider any other relevant similarities and differences between the two works.

 

What are the strengths and weaknesses of these methods and therefore of this document? Demonstrate the ability to support and analyse information from published sources.

HNA Assignment outline

  • An essay to explore and demonstrate understanding of the key theoretical themes used to assess health needs and an explanation of practical approach(es) used in a specific Health Needs Assessment, including a discussion of their strengths, weaknesses & appropriateness
  • 1500 words in length

Guidelines

  • In your assignment you will be expected to demonstrate:

– An understanding of the concepts and theories underpinning health needs assessment 

 – An awareness of the different approaches that may be taken to undertaking health needs assessment projects 

 – The ability to critically review an existing health needs assessment report, particularly in terms of assessing its strengths and weaknesses in relation to the purpose for which it was undertaken  

 – Appropriate academic skills

Possible Structure

  • 200 words – Introduction
  • 350 words – An understanding of the concepts and theories underpinning health needs assessment • 350 words – An awareness of the different approaches that may be taken to undertaking health needs assessment projects
  • 350 words – The ability to critically review an existing health needs assessment report, particularly in terms of assessing its strengths and weaknesses in relation to the purpose for which it was undertaken.
  • 250 words – Conclusion

 

An understanding of the concepts and theories underpinning health needs assessment.

  • Here you may want to discuss the different types of needs and how these can be classified and measured. E.g. You may wish to make reference to the theories put forward by Maslow and Bradshaw. To demonstrate additional readying, you may wish to include information from Gough and Doyal.  You may also want to provide examples from the content of the early lectures and / or the HNA document to demonstrate your ability to apply this knowledge.

An awareness of the different approaches that may be taken to undertaking health needs assessment projects

  • For this section you may wish to discuss the different approaches to HNA that could be utilised and their suitability to different situation. It would be useful if you provided examples to demonstrate the points that you are making and not all of these will need to come from your HNA document. By doing this you will be able to add to your reference list and demonstrate your wider reading around the subject.

The ability to critically review an existing health needs assessment report, particularly in terms of assessing its strengths and weaknesses in relation to the purpose for which it was undertaken.

  • Here you may wish to use the theories and information that you have presented above to be critical about the HNA document that you have chosen. Analyse the suitability of the approaches used in this situation, could a different approach have yielded different results, and would these have been more or less useful?
  • Consider what needs have been highlighted and what needs may have been overlooked. How have these been measured and could the use of different measurement tools resulted in different outcomes. What are the strengths and weaknesses of these methods and therefore of this document? Demonstrate the ability to support and analyse information from published sources
  • Remember at all times you will need to be considering the suitability of methods on relation to your document and providing specific examples will help you to do this.

Things to remember

  • Reference all your sources – Including the health needs assessment document you are using.
  • Minimum of 10 References

Type of assessment: Essay

Students will be required to review a health needs assessment report, from a selection set by the module leader. The health needs assessment selected must be cited and referenced appropriately in your essay. This essay should be no more than 1500 words in length.

In your assignment, you will be expected to demonstrate

  • An understanding of the concepts and theories underpinning health needs assessment (Maximum 30 marks)
  • An awareness of the different approaches that may be taken to undertaking health needs assessment projects (Maximum 30 marks)
  • The ability to critically review an existing health needs assessment report, particularly in terms of assessing its strengths and weaknesses in relation to the purpose for which it was undertaken.   (Maximum 40 marks)

SUGGESTED READING LIST

Public Health Skills BY Coles L and Porter E 2008

Essential Public Health (Third edition) BY Donaldson L J & Donaldson R J 2009

Health Needs Assessment workbook BY Hooper J and Longworth P 2002

Putting Analysis into Assessment BY Dalzell R & Sawyer E 2011

A theory of Human Need BY Doyal L & Gough I 1991

Health Needs Assessment in Practice BY Wright J 1998

 

Your work must be:-  

  • Word processed / typed
  • Size 12 plain font (e.g., Calibri)
  • Double line spaced throughout
  • Margin width of at least 25mm (1 inch) each side
  • Page numbered (e.g., Page 1 of 10, Page 2 of 10, Page 3 of 10 etc.)
  • Page breaks where necessary
  • Spell checked and proofread
  • Paragraph style should be consistent
  • Either one blank line space (only) with no indentation on the first line of the paragraph, or
  • No space between paragraphs and indent on first line
  • Reference list – double line spacing (normally hanging indent)
  • Appendices – double line spacing if possible
  • Your assignment length/word count (includes all written text apart from figures & tables; reference list; appendices & title page) should be at the beginning of your coursework

Your work must also have a title page, which includes your student number, name of the module, module code and module coordinator’s name.

Given a shopper is male, what is the probability the shopper likes to shop for clothing?

RUNNING HEAD: MEN AND WOMAN SHOPPER’S

MBAA 522 2.3 Data Assignment

  1. What is the probability a shopper likes to shop for clothing?
  2. Given a shopper is male, what is the probability the shopper likes to shop for clothing?
  3. Given a shopper is male, what is the probability the shopper does not like to shop for clothing?
  4. Given a shopper is female, what is the probability a shopper does not like to shop for clothing?

 

 

 

 

 

 

 

 

 

 

 

 

Analyse how the changing external environment may impact its ability to add value to insurers and clients.

Specimen coursework assignment and answer
930 Advanced insurance broking
The specimen coursework assignment and answer provides a guide as to the style and format of coursework questions. These examples indicate the depth and breadth of answers sought by CII markers.
The answer given is not intended to be the definitive answer. Well-reasoned alternative answers can also gain marks.
Before commencing work on your coursework assignment, you need to familiarise yourself with the following documents:
• Coursework assessment guidelines and instructions
• How to approach coursework assignments
• Explaining your results notification
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Contents
Coursework submission rules and important notes……………………………………………….3
Top tips for answering coursework questions……………………………………………………..3
930 specimen coursework assignment and answer………………………………………………4
Glossary of key words………………………………………………………………………………15
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Coursework submission rules and important notes
Before you start your assignment, it is essential that you familiarise yourself with the Coursework assessment guidelines and instructions available on RevisionMate.
This includes the following information:
• These questions must not be provided to, or discussed with, any other person regardless of whether they are another candidate or not. If you are found to have breached this rule, disciplinary action may be taken against you.
• Important rules relating to referencing all sources including the study text, regulations and citing statute and case law.
• Penalties for contravention of the rules relating to plagiarism and collaboration.
• Coursework marking criteria applied by markers to submitted answers.
• Deadlines for submission of coursework answers.
• There are 80 marks available per coursework assignment. You must obtain a minimum of 40 marks (50%) per coursework assignment to achieve a pass.
• Your answer must be submitted on the correct answer template in Arial font, size 11.
• Your answer must include a brief context, at the start of your answer, and should be referred to throughout your answer.
• Each assignment submission should be a maximum of 3,200 words.
• Do not include your name or CII PIN anywhere in your answer.
Top tips for answering coursework assignments
• Read the Specimen coursework assignment and answer for this unit, available on RevisionMate.
• Read the assignments carefully and ensure you answer all parts of the assignments.
• You are encouraged to choose a context that is based on a real organisation or a division of an organisation.
• For assignments relating to regulation and law, knowledge of the UK regulatory framework is appropriate. However, marks can be awarded for non-UK examples if they are more relevant to your context.
• There is no minimum word requirement, but an answer with fewer than 2,800 words may be insufficiently comprehensive.
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Assignment
Provide a brief context for an insurance broking organisation, or a division of an insurance broking organisation, with which you are familiar.
For this insurance broking organisation or division of an insurance broking organisation:
• Explain three ways in which it adds value to insurers and three ways in which it adds value to clients.
• Analyse how the changing external environment may impact its ability to add value to insurers and clients.
• Make recommendations, based on your analysis, to ensure that it can continue to add value.
Note: You are recommended to discuss your own organisation, or one that is familiar to you. Your answer is confidential to the CII and will not be shared. For this specimen answer, which is widely publicised, a fictitious company has been chosen so as not to highlight any particular company.
To be completed before submission:
Word count:
3,202
Start typing your answer here:
Brief context
This answer is based on my employer, BAS Ltd. (BAS), a privately-owned UK regional insurance broker. BAS is engaged in marketing, selling and servicing life and non-life products for clients in the small and medium enterprises, (SME) and personal lines markets.
BAS was formed in 1985, initially trading from a single office. BAS has expanded both organically and by acquisition to its current size of four offices, each located in a city or major town, with 75 staff in total. The annual premium generated is £32.8million, producing brokerage and fee income totalling £5.2million.
Over the next five years, BAS has strategic objectives of opening further offices and making acquisitions, with the aim of increasing total income by 50%.
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An explanation of adding value
The key to success in any competitive market is adding value. Providing and maintaining added value is essential if a company is to develop a sustainable competitive advantage. Michael Porter has stated:
“Identifying value activities requires the isolation of activities that are technologically and strategically distinct”.
One common representation of these activities is Michael Porter’s concept of a ‘value chain’:
Source: Michael Porter, 1996.
Whilst Michael Porter’s value chain is aimed at the organisation in question (in this case BAS) it can, by extension, be used by BAS to understand the value chains of its clients and insurers. This approach allows BAS, aided by the information it has and can gather about these clients and insurers, to understand what the drivers of their value chains are and how BAS can best seek to support those drivers. Such understandings can then be used by BAS to identify and exploit its sustainable competitive advantages.
Three ways in which value is added to insurers
BAS adds value to the insurers in a number of ways. The following three significant ways have been identified from an interview with Susan White, BAS Managing Director, as being key to BAS’s relationships with those insurers.
• Creating access to clients.
• Providing information on our clients.
• Delivering an expert interface between our clients and the insurers.
Each of these added value points is explained below.
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Creating access to clients
Whilst BAS’s primary role, as stated by the British Insurance Brokers’ Association (2018), is to help consumers and businesses access suitable insurance, the corollary of this is that we provide insurers with access to business. Without insurance brokers, including BAS, insurers would have to invest in their own distribution network to reach these clients. Of course, were it more effective and profitable for insurers to go direct to clients (as does occur in some market segments) they would likely do so. The relevance of BAS is that it provides an ‘on the ground’ presence to access clients who are/become insurers’ policyholders.
Providing information on our clients
BAS maintains detailed records of new business and renewals. By segmenting customers by numerous categories including size, turnover, payroll, nature of business, standard industry code/s and insurance programmes, BAS has built-up an understanding of which insurers are the most competitive for different classes and sizes of business.
This information, allied to discussions with insurers to confirm our understanding of classes and business they are interested in, supported by practical knowledge of insurers’ quotation and renewal terms, enables us to ‘fast-track’ business towards those insurers most likely to provide the best terms.
Due to the quality and extent of the information held by us, BAS can ensure it present clients and prospective clients to insurers where the risk profile of a client is in line with the relevant insurers underwriting philosophies. Therefore, each insurer only receives from BAS risks that match the insurer’s risk appetite and where the insurer is likely to be competitive. This pre-marketing selection of insurers maximises the effective time, and therefore minimises costs, that an insurer dedicates to BAS introduced business.
The results of all quotation and renewal activity are included in BAS’s regular discussions with insurers’ account executives, to ensure BAS updates its understanding of insurers risk appetites, so as to influence which types of business each insurer is subsequently presented with.
Delivering an expert interface between our customers and the insurers
Insurance policies can be complex. We add value to insurers by acting as a knowledgeable interface between the insured and the insurer, fielding enquiries from clients and obtaining answers from insurers. We also ensure that the insurers’ needs and requirements are met as far as possible by the insureds.
Whilst BAS is the agent of its clients, we use our position to, in effect, act as the clients’ insurance department to provide a quality and capable communication route into insurers. By working with insurers, we seek to understand their expectations so that when any subject is raised with the insurer we provide a compete and clear explanation, on which the insurer can then make its decision.
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Three ways in which value is added to clients
BAS adds value to its clients in the following ways:
• Delivering bespoke services.
• Putting clients’ interests first.
• Investing in continuous professional development.
Each of these added value points is explained below.
Delivering bespoke services
Across all of our services to clients, we have service standards which are set with reference to our analysis of client needs. Performance against the achievement of these service standards is monitored, with any identified failings used to address improvements.
For every client we provide our terms of business at the outset of the relationship. The value of this is that clients’ expectations of us are understood and agreed. MPW Insurance Brokers (2018) Terms of Business Agreement is similar to BAS’s. It is intended to be clear, honest and readily understood by clients, so there is no doubt as to its purpose and effect.
We provide various added value services to commercial clients, for example:
• Clients are provided with a desk top risk analysis, based on the information we have gained from them at new business stage, which can be augmented by an on-site risk survey which is provided, at cost to us, by reputable risk surveyors. This provides value through risk identification and recommendations for risk improvements.
• A dedicated named service contact and, in the event of a claim, a named claims contact. These individuals are given widespread authority to manage the clients’ expectations and, in the case of commercial clients, keep the account handler aware of developments through our management information system. This provides value through personalised contact for clients.
Our services to personal clients include supplying emails to clients in flood zones informing them of the precautions to be taken when the Environmental Agency (2016) issues flood alert warnings and general newsletters to clients on a range of topical risk and insurance issues.
For all our clients we undertake regular coverage reviews, pricing checks and we resolve issues with insurers. We also provide product knowledge. Crucially we provide independent advice based on clients’ demands and needs and not on our own business interests or what the insurer dictates.
Putting clients’ interests first
All sales and service staff, as part of their induction training, are introduced to our values and culture which require them to place the clients’ interests at the forefront of their considerations and actions. Within the training we incorporate the Chartered Insurance Institute (2018) Code of Ethics and the Financial Conduct Authority (2017) (FCA) ‘fair treatment of customers’. The value of this training, which is embedded in our brokerage’s culture, is an enhanced ethical approach.
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Investing in continuing professional development
BAS wants each of its clients to regard it as the preferred partner of choice. BAS recognises that each client is unique and that ‘off the shelf’ solutions are not always appropriate. Therefore, by recruiting capable employees and then investing in their development, BAS creates a team where each member understands their role in providing excellent client service.
By being professional, we can eliminate wastage or duplication. By looking at the bottom line, as well as the top line, we can generate business efficiency for the insurers, our clients and BAS.
Changing external environment: impact on ability to add value to insurers and clients
The depth and range of challenges arising from changes in the external environment are evident from a number of sources.
The FCA Business Plan 2017/18 lists a number of cross-sector priorities, with these being reflected in the following list of general insurance and protection sector priorities:
• Products and services are suitable for customers’ needs
• Claims are dealt with in line with customers’ expectations
• Consumer focussed culture with competition on product features and services, not just price
• Consumers have confidence and trust, including how their data is used
• Suitable governance of outsourcing and distribution
• Fair treatment of customers
• Successful management of conflicts of interest
• Adequate levels of capital to ensure products and services delivered in line with customer expectations
• High standards of market integrity
FCA, 2017.
Against the above background, BAS needs to regularly review and understand insurers’ value propositions, i.e. the values that matter to them in terms of generating a sustainable competitive advantage, so that we can seek to assist their delivery.
All the insurers we deal with publish their strategic objectives which include their own value propositions. For example, Aviva, an insurer with whom we have a large agency, state the following in terms of adding value to its customers:
“…means valuing and rewarding customers for making the choice to have a deeper, more loyal relationship with us. For Aviva, this means increased customer retention and engagement, and lower-cost administration.”
Aviva, 2017.
It is evident that there are common themes across insurers. These themes are evidenced in The Future of General Insurance Report 2017, which, amongst many factors, identifies innovation, seamless experiences, smart communications, dynamic pricing and artificial intelligence amongst the disruptors now in play.
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BAS has to protect and enhance its own reputation. At the minimum it recognises that the legal and regulatory environment has changed and will continue to change. BAS already has to compile with numerous requirements including:
• Consumer Insurance (Disclosure and Representations) Act 2012.
• Insurance Act 2015.
• FCA rules and guidance as set out in the FCA handbook.
Forthcoming major changes are the General Data Protection Regulation and the Insurance Distribution Directive. These will increase the demands placed upon BAS, where the penalties for breaches, whilst potentially costly, will likely be far more onerous in terms of harm to reputation. Reduction in reputation could threaten the existence of BAS, should sufficient number of clients feel it is no long longer a trustworthy partner.
It is worth noting that PWC (2018) have described insurance as an industry under stress, citing:
“…over-regulation, the speed of technological change, changing customer behaviour, and competition from new market entrants.”
The above strongly points towards a number of major challenges which summarise as:
• Increasing competition.
• Increasing regulation.
• Challenge of technology.
• Increasing client expectations.
Merely continuing as BAS has, with incremental changes in performance, appears increasingly woefully inadequate. Without radical changes BAS is at major risk of being swept aside as it would be seen as irrelevant and out of touch with the demands created by the external environment.
The four factors listed above are now considered in content of adding value to insurers and clients.
Increasing competition
Insurance brokers have seen their share of the personal lines market decline due to the rise of direct writers. Direct insurers, such as Direct Line, Hastings and Admiral, report very significant aggregate, and growing shares, of the personal lines market.
Hastings Group Holdings plc; Direct Line Group plc; Admiral Group plc; 2017.
Disruptors, whether existing insurers or new entrants, are seen as fundamentally changing the competitive mix, with The Future of General Insurance Report 2017 stating that, “…growing numbers of companies are vying to be the industry’s Uber.”
In order to survive BAS must achieve added value for their clients, insurers and itself. BAS, amongst its current and prospective clients, must stand out from the crowd if it is to justify being their preferred partner.
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To add future value BAS must become an integral part of its clients’ businesses, as valued business partners. According to Maynard (2017), understanding a client’s business is key to a good business relationship. An example is being involved, by a client, in considering the insurance and risk implications of business growth ideas from the planning stage onwards.
Increasing regulation
BAS must embrace regulation rather than see it as a hindrance. Compliance with regulation is a given and in most respects merely sets a minimum. For example, the FCA (2018) ‘fair treatment of customers’ sets a benchmark. To delight clients, so reaching the levels that many of them expect, requires a totally client-focused approach to service delivery. To achieve this level of service delivery requires deep understanding of clients so that investment in business efficiency and effectiveness is accordingly targeted.
Challenge of technology
The internet is used by increasing numbers of clients for the arrangement of their insurances, particularly for personal lines business. In addition, clients are taking advantage of the rapid growth in technological developments and social media for business and personal use.
Matouschek, et al (2017) found that for SMEs there is a demand for digital insurance services that is not being met by the industry. This creates an opportunity for BAS.
To add value in the future, we need to understand and embrace new technology. We need to ensure that we communicate with our clients in the way they like to be communicated with and use the internet and social media to our advantage, both for servicing our clients and reaching new ones.
However, BAS needs to avoid the trap of falling into a technology ‘black hole’. It is not a question of technology for technology’s sake. Rather it is about understanding what clients and insurers want and then implementing solutions which, wholly but not exclusively, may well have a technological component. For example, there is no suggestion that the human dimension will not remain an important ingredient in relationships. Rather that such human engagements will be inextricably integrated into other channels of engagement.
Increasing client expectations
Recently Mieszczak (2018) has identified that the strategic focus of financial services organisations will increasingly shift to client focus. This will include omnichannel customer service, increased digital functionality, enhanced self-service options and highly personalised experience.
A 2017 report from Insurance Nexus identified that 72% of European insurance consumers are already preferring online, through websites, as their preferred channel. Whilst the percentages were lower for Baby Boomers and Generation X, online was still their preferred channel. However, an appreciable percentage of consumers expressed preference for a multiple channel engagement. This means that transactions need to be seamless between channels. For example, a client who completes a new business enquiry online through a PC is then able to check its progress via a smartphone and discuss that progress by webchat with a BAS employee.
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As far as insurers allow, we conduct all business by electronic data transfer. We use internal software that automatically completes each insurer’s preferred case enquiry form. This adds value by minimising mistakes and reducing transaction costs.
The current BAS model of insurance broking is based around business acquisition and renewals (instigated by BAS), and mid-term adjustments and claims (instigated by clients making contact). This means that there may be months between contact, which is not indicative of a strong and deep relationship.
This is in sharp contrast to many service industries where regular contact is a component of the marketing activity. Information, analysis and recommendations are regularly provided by service organisations through email or social media platforms. For example, many service organisations use the opportunity of monthly direct debit payments to remind, by email or text, their clients of the due date. This contact is then the basis for building a relationship which is much wider than simply seeking cross-sell and/or upsell opportunities.
It can, for example, follow the RAC (2018) model which provides a rich and diverse engagement using an informative website and monthly emails that provide a wide range of motoring related information, going far wider than simply selling RAC services. The intention behind such an approach being to increase client loyalty.
Analysis summary
Drawing all the above together suggests that that the external environment is becoming far more demanding, far more hostile and increasingly intolerant of anything that falls short of the increasing expectations of clients. Expectations that are being driven by data, a digital agenda and client focus.
The following recommendations are therefore framed to position BAS to remain viable and relevant, if it is to continue to add value to insurers and clients, thereby justifying its continued existence.
Recommendations
Appreciate that the scale and nature of the changes can’t be addressed by existing internal resources. For example, creating omnichannel capabilities requires external resources. It may be possible to source these from potential knowledgeable partners. However, the clearest way forward would appear to be securing the resources of bigger insurance broking partners. A review by the board should decide how this is best achieved. Options include sale of BAS or taking membership of a network, of which Broker Network (2018) is an example.
Develop an omnichannel approach to customer engagement so clients choose how and when to engage with BAS.
Increase the extent to which client engagement, and transfer of data to/from insurers, is handled automatically in real-time.
BAS should widen and deepen its relationships with its customers. Competing on price has been a race to the bottom. The evidence is that clients will respond to simplicity and highly personalised service. This recommendation includes a number of complimentary sub-themes:
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(a) Develop a clear understanding of which client segments should be focussed on and, through engagement with them, insurers and other potential service providers, create a suite of options (in effect a menu) from which clients can choose.
(b) Deliver the menu in a constant style which is seamless across channels. Recognise that online, whether smartphone, tablet or other device, will be the preferred channel for most clients. However, ensure that clients can engage BAS through any channel.
(c) Ensure there is regular contact with clients, in the medium of their choosing, to keep them aware of the relationship and, through information, advertising, inducements and offers, seek to deepen and strengthen the relationship.
Create a customer management system which incorporates all relevant client information, whilst ensuring data is acquired, retained, used and removed in accordance with legislative and ethical expectations.
Ensure that all client-facing staff can deal empathically and speedily with client enquiries. This requires that all past and current client engagement is readily available to client-facing staff.
Seek to widen the opportunities to add value for clients, by developing a range of fee-based services, such as risk management services.
Additionally, whilst BAS already undertakes various basic administrative tasks for our clients in relation to risk and insurance. This has the scope to be widened and deepened so that BAS can add future value as a true strategic partner within our clients’ businesses.
Segment the business, to concentrate resources on areas where the greatest value can be added, so enhancing long-term profitability.
Invest in continuous professional development for all staff. Require all new employees to achieve relevant qualifications within a stipulated timescale and include this as a condition in their contracts of employment.
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Reference list
Admiral Group plc, 2017. 2017 Interim Results [online] Available at: https://admiralgroup.co.uk/investor-relations/results-and-presentations [Accessed 29 Jan 2018].
Aviva, True Customer Composite, [online] Available at: https://www.aviva.com/about-us/true-customer-composite/ [Accessed 29 Jan 2018].
Broker Network, 2017. About Us [online] Available at: https://www.brokernetwork.co.uk/about/ [Accessed 29 Jan 2018].
British Insurance Brokers’ Association, 2018. Accessing Insurance [online] Available at: https://www.biba.org.uk/current-issues/ensuring-access-to-insurance/ [Accessed 29 Jan 2018].
Chartered Insurance Institute, 2018. Code of Ethics [online] Available at: http://www.cii.co.uk/about/professional-standards/code-of-ethics/ [Accessed 29 Jan 2018].
Consumer Insurance (Disclosure and Representations) Act 2012. London: HMSO.
Direct Line Group plc, 2017. Trading update for the first nine months of 2017 [online] Available at: https://www.directlinegroup.com/investors/results-and-presentations/2017.aspx [Accessed 29 Jan 2018].
Environment Agency, 2018. Flood warnings for England [online] Available at: https://flood-warning-information.service.gov.uk/warnings [Accessed 29 Jan 2018].
Financial Conduct Authority, 2017. FCA Handbook, [online] Available at: https://www.handbook.fca.org.uk/ [Accessed 29 Jan 2018].
Hastings Group Holdings plc, 2017. Q3 Trading update [online] Available at: https://www.hastingsplc.com/investors/results-centre [Accessed 29 Jan 2018].
Information Commissioner’s Office, 2017. Guide to the General Data Protection Regulation [online] Available at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/ [Accessed 29 Jan 2018].
Insurance Act 2015. London: HMSO.
Insurance Distribution Directive (2016/97/EU), 2017. London: HM Treasury
Insurance Innovations, 2017. The Future of General Insurance Report 2017, London: Marketforce Business Media.
Insurance Nexus, 2017. Insurance Customers Speak Out [online] Available at: https://www.insurancenexus.com/customer/insurance-customers-speak-out [Accessed 29 Jan 2018].
Ledbetter, D. 2016. What Customer Engagement Actually Means And How It’s Done [online] Available at: https://www.braze.com/blog/what-is-customer-engagement/ [Accessed 29 Jan 2018].
MPW Insurance Brokers, 2017. Terms of Business [online] Available at: http://www.mpwbrokers.com/about-us/terms-of-business [Accessed 29 Jan 2018].
930 Specimen coursework assignment
January 2018
14
Matouschek, G., Gough, S., Astley, E., Newton, V. and Barth, J.: pwc UK, 2017. Global Business Small Business Insurance Survey [online] Available at: https://www.strategyand.pwc.com/reports/digital-sme-insurance-survey [Accessed 29 Jan 2018].
Maynard, P., 2016. Advanced Diploma in Insurance: 930 Advanced insurance broking, The Chartered Insurance Institute, London.
Mieszczak, C. 2018. Top 6 Financial Service Customer Experience Trends to Watch in 2018 [online] Available at: http://www.evergage.com/blog/top-financial-services-customer-experience-trends-2018/ [Accessed 29 Jan 2018].
Porter, M. E., 1985. Competitive Advantage. New York, Macmillan.
Porter, M. E., 1996. “What is strategy?”, Harvard Business Review, November–December, pp61-78.
pwc, 2018. Top insurance industry issues in 2018 [online] Available at: https://www.pwc.com/us/en/industries/insurance/library/top-issues.html [Accessed 29 Jan 2018].
RAC, 2018. Drive [online] Available at: https://www.rac.co.uk/drive/ [Accessed 29 Jan 2018].
White, S. 2017. Added Value. Interviewed by (candidate’s name) [face to face] Manchester 21 December 2017.
930 Specimen coursework assignment
January 2018
15
Glossary of key words
Analyse
Find the relevant facts and examine these in depth. Examine the relationship between various facts and make conclusions or recommendations.
Construct
To build or make something; construct a table.
Describe
Give an account in words (someone or something) including all relevant characteristics, qualities or events.
Devise
To plan or create a method, procedure or system.
Discuss
To consider something in detail; examining the different ideas and opinions about something, for example to weigh up alternative views.
Explain
To make something clear and easy to understand with reasoning and/or justification.
Identify
Recognise and name.
Justify
Support an argument or conclusion. Prove or show grounds for a decision.
Outline
Give a general description briefly showing the essential features.
Recommend with reasons
Provide reasons in favour.
State
Express main points in brief, clear form.

Have criteria been identified to allow teachers to assess the development of pupils’ creativity from year to year?

Expecting the unexpected
Expecting the unexpected
Developing creativity in primary and secondary schools
HMI 1612
E-publication
August 2003
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Expecting the unexpected
© Crown copyright 2003
Document reference number: HMI 1612
Web site: www.ofsted.gov.uk
This document may be reproduced in whole or in part for non-commercial educational
purposes, provided that the information quoted is reproduced without adaptation and the
source and date of publication are stated.
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Expecting the unexpected
Contents page
Introduction 4
Main findings 5
Commentary 5
Standards of achievement 6
Quality of teaching 8
Curriculum organisation 11
Accommodation and resources 13
Creative partnerships 14
Promoting creativity 15
Barriers to promoting creativity 17
Conclusion 19
Annex A: inspection methodology 20
Annex B: schools visited 21
Annex C: creativity checklist 23
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Introduction
1. In 1999 the report All Our Futures: Creativity, Culture and Education was
published by the National Advisory Committee on Creative and Cultural
Education (NACCCE). This committee was set up in 1998 by the Secretary of
State for Education and Skills and the Secretary of State for Culture, Media and
Sport to make recommendations on the creative and cultural development of
young people. Two further developments were associated with this initiative: a
Qualifications and Curriculum Authority (QCA) three-year curriculum project
designed to advise schools on how to promote pupils’ creativity; and a project
funded by the Department for Culture, Media and Sport but managed by the Arts
Council England entitled Creative Partnerships. This latter project aimed to
enable children in selected areas to gain creative skills through partnerships
between schools and cultural organisations.
2. These major initiatives are part of the government’s ongoing commitment to
developing the creative abilities of young people. Most recently, they are referred
to in Excellence and Enjoyment: a strategy for primary schools , Department for
Education and Skills (DfES), 2003.
3. It was in this context that over five terms, beginning in September 2001, a group
of Her Majesty’s Inspectors (HMI) from Ofsted undertook a small-scale survey to
identify good practice in the promotion of creativity in schools. The inspection
methodology and the nature of the schools visited are set out in annex A.
Definition
4. The inspection took as its definition of creativity that used in the NACCCE report:
Imaginative activity fashioned so as to produce outcomes that are both
original and of value.
Creative processes have four characteristics. First, they always involve thinking or
behaving imaginatively . Second, this imaginative activity is purposeful : that
is, it is directed to achieve an objective. Third, these processes must generate
something original . Fourth, the outcome must be of value in relation to the
objective.
5. In contacting and visiting schools, this definition was used by all inspectors,
therefore providing a common starting point for any ensuing discussions and
judgements.
6. Emphasis throughout the survey was placed on teaching for creativity, in other
words, provision that enabled pupils to be creative, rather than on creative
teaching in itself .
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Main findings
❑ The vast majority of creative work in the 42 schools visited was at least good, with
around 20% exceptionally good. This generally high quality is likely to be
sustained because teachers are committed to the promotion of creativity, have the
active support of senior management in this promotion, possess good subject
knowledge, and a sufficiently broad range of pedagogical skills to foster creativity
in all pupils, whatever their ability.
❑ Where creative work was no more than satisfactory (less than one in ten of the
examples), teaching constrained rather than liberated pupils’ imagination and
pupils had either insufficient subject knowledge or skill to fashion their ideas
successfully.
❑ Schools which promote creativity effectively are outward-looking, welcoming the
perspectives that external agencies and individuals bring to them, including local
education authority (LEA) programmes focusing specifically on creative
development and national initiatives like Creative Partnerships.
Commentary
7. With creativity given so high a priority at the present time it is not surprising to
find schools wanting to talk about it – what it is, why it is important to promote it,
and how best to do this. However, as this report indicates, the creativity observed
in children is not associated with a radical new pedagogy – though some
teachers feel it might be, if only they can find what it is – but a willingness to
observe, listen and work closely with children to help them develop their ideas in
a purposeful way. While the stimulus and structures which enable creativity to
happen differ somewhat from subject to subject, this focused engagement with
the individual pupil – even within a group situation – is common to all the creative
work which HMI observed, and is of course common to all good teaching. Such
one-to-one dialogue is not always easy to develop. It requires, for instance, the
particular skills of listening, interpreting and evaluating, a high level of subject
knowledge, and time. It also needs a particular environment: one in which
creativity is recognised and celebrated.
8. For this reason, school leadership that is committed to promoting creativity is
vital. Not only does this, in a sense, permit teachers and pupils to work creatively
but also helps to ensure good practice is recognised, resourced and
disseminated widely. The creativity which all the schools visited demonstrated, to
a lesser or greater extent, also benefits from outside help – the expertise of
museums, galleries, artists, science centres and so on. Where this is most
effective is where schools are clear about what expertise is needed, how it will be
best deployed and, importantly, how its effects can be sustained.
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Standards of achievement
9. Throughout the inspection, examples of creative work were observed in a number
of different settings, for example, in formal lessons, rehearsals for a school play
or concert, or in discussions with individual children that focused on something
they had created. Each creative opportunity was associated with different kinds of
outcome: some most obviously related to pupils’ social development and others
to their personal and cultural, and even their spiritual development. In the
following examples of good practice, while not every aspect of the NACCCE
definition was apparent at the time of the inspection, there was sufficient
evidence to suggest that the four aspects, imagination, purposefulness, originality
and value, would in time be met. Some of the examples also highlight other
aspects of creativity referred to in the NACCCE report. These include a
confidence in one’s own abilities, a willingness to take risks and to be
enterprising, and persistence in seeing something through to completion.
10.In Example 1, children’s creativity is being encouraged at an early age,
In this nursery class, the activity started with pupils exploring the different properties
of clay and the way the texture changed with the addition of more water. While
doing this, one child noticed that the water was in danger of flowing off the
table. A child who had hitherto been quite reticent about getting involved in the
activity now became far more interested. The teacher asked the child what he
would do to stop the water flowing away. This led to a discussion and
experimentation with a range of solutions to the problem, which absorbed the
children’s interest for over half an hour.
11.In Example 2, older primary children are faced with an expressive problem, the
resolution of which requires the accommodation of at least three different
demands: stylistic, spatial and skill-related.
As part of a history topic on the Tudors a small group of Key Stage 2 pupils in this
two-teacher school were developing a carefully researched dance sequence, to
form part of a ‘Tudor Evening’ for parents. The period style dance had been
choreographed by the teacher and the pupils over two or three weeks. Up to
this point the rehearsals had been held in one end of the school hall, but now
that the stage had been erected they discovered they had less than half the
space they had anticipated. This presented the teacher and the pupils with a
dilemma: how to retain the essence of the dance but in a much smaller space
than that used previously, where travelling movements were going to prove
difficult. The problem was solved largely by one of the girls during a break in
rehearsals. Working alone, she sketched out in movement an alternative
sequence for herself, on a much smaller scale, which captured the meaning
and dynamics of the original, yet had an elegance all of its own. Demonstrating
this to members of the group, she tentatively suggested ways in which their
own contributions could be remodelled accordingly.
12.In Example 3, a Year 4 pupil describes his ideas for a component of a sensory
garden which the school, with help from the community, wants to build. The
head-teacher knows that the child is interested in inventing things and gives him
a practical challenge. As with many other children interviewed about their creative
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work, this pupil has considerable self confidence even though, at this stage, his
ideas are only half-formed.
The pupil showed me the drawings he had done for what he called his ‘brain
machine’: essentially a machine for testing general knowledge. The head had
asked him to think about how he might be able to use two large plastic pipes
which someone had donated to the school (they look like gas pipes). In one
sketch, he had drawn apertures on the pipes for either ‘yes’ or ‘no’ answers.
Down the side of the drawing were possible questions, which he had
researched in the library. He said that he or a helper would ask the questions
and then players would put a token in either the ‘yes’ or ‘no’ slot. If they got the
answer right, a white ball would roll down the tube. “It’s a matter of connecting
up the answers with the machinery in the back of the tubes. I’ve seen
something like it on TV so I know it can be done.”
13.In Example 4, a pupil has developed a piece of work which while located in a
particular art tradition, is also uniquely personal. Although he has called on
professional expertise to record the piece, the ideas are his alone. This
recognition that one may not have all the expertise to realise a project, but
sufficient enough to know what one does not know, was also observed in very
young children: as in a nursery school where pupils worked with a professional
welder to make their own version of the Angel of the North. In this particular
example of creative work, the Year 13 pupil is on an A-level art and design
course.
This performance art project was video-recorded professionally and won a prize at
the Kilburn Film Festival. It shows a meal being prepared, packed in a hamper,
and then served as a formal dinner to guests on a Jubilee Line train travelling
from Stanmore to Central London. A student sets out the table with a cloth,
cutlery, candelabra, and so on. At a particular stop, his friends (in dinner jackets
and long frocks) board the train and sit around the table. Wine is poured and
they eat the meal, offering helpings to bemused passengers. When the meal is
over, the ‘guests’ alight at their station. The host then packs everything away in
his hamper and then leaves the train.
14.The outcomes of such work are described in different ways by schools but,
frequently, teachers refer to creative work leading to improvements in
self-confidence. This can be expressed in different and sometimes quite
subject-specific ways: more willingness to ‘ take risks in art’ , use a modern foreign
language more frequently, increased receptiveness to peer review, or more
‘flexibility’ .
15.In the best practice, creativity is being developed in all pupils, whatever their
ability. Within this context, gifted and talented children are given opportunities to
realise their creative potential. In an after-school performing arts club, for
instance, a mixed group of Year 9 to 11 pupils in one school had produced a play
for an audience of adults and children.
It was based on the stimulus of the ‘unwanted present’ and involved a group of
‘boxed presents’ talking to each other, the child for whom the presents had
been bought, and the child’s parents. The pupils had helped to shape the
narrative, the characterisation and verbal humour, which was sharp and witty.
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They were particularly skilled at presenting character cameos based on and
disciplined by observations of well-known toys or film characters. Out of this
devising process (improvised drama and musical composition) seeds of
excellence had been recognised and fostered by the teacher to produce a
group of performers who had developed considerable self-confidence, both as
makers and performers of plays; an elite had emerged, but not out of elitism.
Quality of teaching
16.The overwhelming majority of lessons observed were good or better, with more
than one in four outstanding. While many, if not all, of the features leading to the
successful development of creativity are apparent in all good teaching, the
following were judged to be particularly important.
An understanding of creativity
17.Teachers who inspire creativity have a clear understanding of what it means to
be creative. Although they are not always able to put this understanding into
words, they can often, if appropriate, model the creative process for pupils, with
all the attendant risk-taking this can involve. An English teacher in a poetry
lesson, for example, shared a word association method when trying to shape an
image which described the wet, grey landscape outside the classroom window,
admitting, finally, that the metaphors he had selected were ‘not quite right’.
Elsewhere, an art teacher described to a General Certificate of Secondary
Education (GCSE) class the problems she was trying to solve in the design of the
title page for the school magazine, which had to appeal both to parents and
pupils. The pupils were able to relate this dilemma to a design project they
themselves were working on. By working with pupils in such ways, teachers help
to validate and elucidate often complex processes where solutions are not always
easy to find.
18.On the other hand, a display of personal artistry can inhibit pupils’ creativity. In a
Year 7 drama lesson, for instance, the device of ‘teacher in role’ was played so
expertly and with such conviction that pupils appeared cowed by the teacher’s
performance. In a small primary school, a visiting visual artist dominated the
activity so much that it was difficult to appreciate how the pupils would be able to
contribute anything significant to a sculpture project.
19.Many teachers ask their pupils to ‘be creative’, ‘off the wall’ or ‘wacky’ , permitting
them to think outside of accepted patterns or ‘out of the box’, to take risks and not
to rely on the production of predictable outcomes. Exemplifying this approach
was the primary teacher who told her class: ‘the unexpected is expected in my
lessons’.
20.Where the unexpected is expected is in certain kinds of children’s play. This is
most apparent in primary schools where the conditions required for imaginative
play to flourish are often carefully arranged.
Following the work with the artist, teachers have developed their own scenarios for
developing infants’ imaginative play. For example, what had been confined to a
home corner has now become an area where staff and children build new,
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Expecting the unexpected
imaginary environments, for example, a jungle or a woodland camp site. The
area has a wide range of materials and textures and sound sources. As a
regular part of their week, pupils spend time acting out stories and plays.
Sometimes, through careful interventions, teachers and classroom assistants
help them to develop abstract thinking through these fictions.
21.Drawing, in a variety of media, is associated with play and playfulness in much
early years teaching. Children often tell stories through their drawings, talking
about what is happening as they draw. In secondary schools the potential of
drawing for releasing and articulating ideas, while an integral part of art and
design and design and technology (D&T), was also evident in other subjects such
as religious education and geography. In one geography lesson, for example,
Year 8 pupils produced annotated drawings of the potential effects of particular
planning decisions on a local landscape.
22.Effective teachers are interested in how children learn. Some of those involved in
the survey took an interest in recent developments in learning theory such as
those associated with Howard Gardner, and techniques such as mind-mapping,
used successfully in one D&T department to organise thoughts and create lines
of enquiry. In a few cases this knowledge was being developed through
mentoring teacher trainees or study for a higher degree. There is, however, no
evidence from the survey of any one teaching strategy arising from a particular
interest in learning theory having a significant effect on teachers’ promotion of
creativity. The most successful teachers are pragmatic and open to new
possibilities, wherever or however they occur.
Providing the opportunity
23.In successful teaching for creativity, teachers know not only what it is they are
promoting but also how to create opportunities for this to happen. Usually this
means providing pupils with challenges where there is no clear-cut solution and
in which pupils can exert individual or group ownership. In one dance class, for
example:
Year 6 pupils exceeded their own expectations through work on Capoeira (a
Brazilian/Cuban marshal art developed by slaves) which led them to
choreographing a dance and then performing it to their peers and for the
camera. Their evident surprise at what they could do, as well as their confident
experimentation were tangible outcomes of this highly creative work.
24.In addition, effective teachers are alert to happy accidents, using these to benefit
pupils’ learning, as in one nursery class where, on a windy day, pupils were given
a sari and toys which stuck to the high nursery fence: a phenomenon which the
teacher later used again to explore with pupils how materials react to natural
forces.
25.Often strange or unfamiliar juxtapositions generate ideas. In a D&T lesson, where
pupils had been encouraged to ‘ go out on a limb’, some ideas for the design of a
new concept telephone developed out of the premise that the eye rather than the
ear would be the main receptor.
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The students played with the ideas of suction pads holding the phone-piece over the
eye, using eye movement to dial up, and arm tattoos to act as key pads.
Subject knowledge
26.Teachers who inspire creativity have good subject knowledge or sufficient
knowledge to know when to call on external expertise. Furthermore, they
recognise that pupils also need secure knowledge for developing their own ideas
successfully. In a geography lesson, for instance, where pupils had to design
winter outfits for residents of Sapporo, Northern Japan and Naha, Southern
Japan, pupils had to have a good grasp of the climatic differences between these
different parts of the country and express this understanding in their designs. In
another subject, physical education (PE), the teacher spoke of undertaking,
A ‘reality check’ to see that pupils have a movement vocabulary from which they can
select, adapt and refine. If you give pupils basic skills, for example, rolling –
how to generate momentum, keep control through shape and tension – they
can use these expressively.
27.In many of the art and design and drama lessons observed, high levels of
creative work were associated with pupils’ ability to observe, analyse and use –
often with authority – different codes of representation. Where this was not the
case – where self-expression was given too high a premium – the work was often
shallow and undemanding.
28.Besides a secure knowledge and understanding of their own specialist areas,
effective teachers show curiosity and willingness to look outside of these subjects
to see connections and associations with other parts of the curriculum, and they
encourage their pupils to do the same. For instance, in one secondary school,
experiments with using a pin-hole camera in science had been extended into
making and using similar optical devices in D&T and art and design, with
resulting images recorded digitally and then manipulated on a computer to
enhance their expressive effect.
29.The purposefulness of successful creative work is often associated with real life
situations, problems and challenges. Establishing such situations convincingly is
dependent on the teacher’s subject knowledge, as in a drama based on the slave
trade, which was grounded in a detailed understanding of its historical context,
derived from scrutiny of both secondary and primary source materials made
available in a local maritime museum.
Relationships
30.Teachers who are able to promote creativity are often good team players, willing
to listen to and learn from colleagues, though not always uncritically. Inspectors
often referred to the buzz to be found in creative schools and departments and
the way creative teachers seemed to inspire each other.
In this strong sharing culture, teachers were receptive to – and valued – the
contributions of colleagues. There was a willingness to take risks and explore
alternatives.
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31.A few headteachers noted that older, more experienced teachers were much
better at adapting to the demands of teaching for creativity. In the words of one ,
‘they are less mindful of orthodoxies’.
32.Many teachers who stimulate creativity establish a relaxed relationship with their
pupils, but one in which high demands are placed upon them. One modern
foreign languages (MFL) teacher talked of ‘breaking the barrier between them
and us…but also establishing clear ground rules…and not letting inaccurate
language go uncorrected’. These teachers use questioning effectively to draw out
ideas and to consolidate learning. In a successful Year 4 primary mathematics
lesson, for example, the teacher kept pupils on their toes with challenges such
as: ‘ The answer is 25, so what is the question?’
33.Effective teachers know their pupils well and find ways of stimulating the
creativity of each. In one secondary drama lesson, for instance, where props and
costumes were used as a stimulus for learning, the teacher observed that it was
the costume that suggested the character and even the plot for some pupils. On
the other hand, for other pupils, these resources were a distraction, leading them
away from better ideas; an observation the teacher was able to exploit in later
work. In a special school, where the major focus of the teaching was on engaging
and motivating pupils, teachers used practical stimuli in highly inventive ways. In
geography, for instance, when studying rivers, the pupils with moderate learning
difficulties built a plaster model of a river system with their teachers to help them
to understand and memorise geographical features and terminology.
Assessment
34.In schools which promote creativity effectively, successes and failures are both
perceived to offer learning opportunities. The ability to give and take criticism is
often seen by teachers as an essential part of creative activity. In a Year 12
print-making class the teacher said: ‘just try it – don’t be afraid of getting your
hands dirty. Later on, we’ll look at the prints which were more successful and try
and understand why’. In one MFL department, pupils’ language skills were
assessed via videoed puppet shows, songs and poetry renditions: the pupils
demonstrating their skills in creatively demanding ways.
Curriculum organisation
35.Creative work is often linked explicitly to the National Curriculum programmes of
study. In one primary school for instance, the Year 6 teacher planned for creative
outcomes – physical and attitudinal – in her drama work, but linked these to
National Curriculum objectives, especially in literacy, mathematics and the
humanities. In another school the head of modern foreign language’s coverage of
the National Curriculum programme of study was much wider than is usually the
case, especially of those elements which foster creativity and the use of the
imagination. In PE, although creative opportunities tended to be found in the
dance and gymnastics parts of the PE curriculum – and often accorded less
curricular time than other aspects – there was some evidence of pupils in Key
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Stages 3 and 4 applying their creativity in devising strategies and tactics in game
situations.
36.Creative work also often needs unbroken time to develop. Primary schools which
maintained sufficient flexibility in their timetables for lessons to be blocked or
extended to accommodate planned events or just to provide more time for
creative activities, found it easier to enable this kind of development. This
flexibility also allowed some schools to bring children of different ages together
for particular projects. In one area, primary and secondary schools joined
together in creative activities as part of a project to improve transition
arrangements. Elsewhere, in a primary school where the arts were given high
priority, they were normally taught on a weekly basis but there were occasions
when an afternoon, two days or a whole week were devoted to arts-related
projects. This enabled pupils to work at length and in some depth and to
complete pieces of creative work successfully, including a battery operated
fairground ride, and a lengthy project involving Year 6 pupils working with media
students from the local further education college.
37.In another primary school, a Year 2 project on the emotions involving personal,
social and health education (PSHE), music, art and drama, used flexibly a
combination of all the time allocated to each individual subject over a week (210
minutes). Subject emphases varied from week to week depending on the way the
project developed.
38.Of the schools visited some of the most flexible were nursery schools, in some
cases schools which had been associated with the Reggio Emilia philosophy.1
For example:
One child had visited Blackpool and become fascinated by the Blackpool Tower.
When she came back to school, she talked a great deal about it and made
several drawings of it. She then began to use building blocks to make models
of it but was not satisfied with the results. One of her teachers was a on a visit
to Blackpool and, knowing of the child’s interest, took a picture of part of the
tower. When the child saw the photograph, she realised that the tower was not
made of blocks but of girders and therefore decided that she would need to
take a very different approach to the problem. By this stage, the whole school
had become interested in the child’s endeavours. As a consequence of this, the
staff decided to involve all the children in finding a solution to the problem. It
was suggested by some of the children that beanpoles might be better than
blocks. Therefore, the school invested in these and made space available in the
school’s workshop, so that the project could be pursued over a prolonged
period of time and to ensure that there was sufficient height to accommodate
the construction. The meticulous recording of the development of the project
showed clearly how the school had adapted to the unexpected and given time
and space for it to become a prolonged, detailed and challenging project.
39.In many of the schools, cross-curricular opportunities were often a structured
feature of the school year or were fostered as a routine part of the school’s
1 A philosophy developed in Northern Italy relating to early years education, which gives 3 to 5 year olds
considerable autonomy, with adults providing the resources, skills and understanding for children to realise their
creative intentions.
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activities. In one secondary school, for example, collaborative work between D&T
and science led to the design of pond-dipping equipment; and in another school,
an art and design department used multi-media technology to create projected
scenery for an English department’s production of Twelfth Night . Elsewhere, a
Year 4 art project covered learning objectives in science, English, history as well
as art and design:
Having learned about the form, pattern and symbolism of Tudor portraits, pupils
visited the National Portrait Gallery with the teacher and resident etcher. Pupils
recognised many of the paintings and were amazed at their small size. They
sketched the figures and examples of the background patterns. Back at school,
given a small sheet of copper they developed their designs to that size. They
covered every stage of the process guided by the artist. The highlight was a
visit to the artist’s studio to use her printing press where they experienced the
thrill of seeing their designs unfold. The project lasted a whole week.
40.In secondary schools, productive and sustained links between subjects were not
necessarily brought about through structural arrangements such as faculties –
creative arts faculties, for example. Subject departments, indeed, often flourished
in their difference rather than in an imposed and artificial commonality.
Accommodation and resources
41.Most of the creative work took place in good quality accommodation, where for
instance, in the arts, pupils had the physical space to develop their ideas and
where ongoing work could be left untouched. However, this was not always the
case. Some creative work took place in poor accommodation, though –
importantly – pupils had easy access to it, with drama and art and design studios,
for instance, left open during lunch-hours and break-times.
42.Specific resources can raise the creative potential of a lesson, inspiring ideas and
trains of thought. In PE, in one primary school, for instance, the use of mats in
different colours and mathematical shapes prompted pupils to think about shapes
in movement. Elsewhere, Years 4 and 5 pupils, working with an externally funded
professional photographer who specialised in digital photography, made powerful
autobiographical statements using disposable cameras bought especially for the
project.
43.Visual and other resources can, however, render little, if used unimaginatively. In
one D&T department:
Although the designing takes place in an environment which appears to be
supportive of design, with much made of famous design icons, the shallow use
made of these ideas means that the work is often no better than the derivative
work found when these pupils use The Simpsons or Mickey Mouse motifs.
Creative partnerships
44.Many of the schools in the survey have benefited from involvement in external
initiatives such as Creative Partnerships and various LEA schemes aimed at
promoting creativity. While many of the former have had little effect on the
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schools visited (during the time of the inspection many were still being
established and in some cases had yet to appoint key personnel) the scheme
had at the very least generated a positive interest. In some cases, it brought
headteachers, LEA personnel and representatives from arts organisations
together in what some schools perceived to be potentially productive forums.
However, where key players were not in concert philosophically, the forming of a
successful partnership was proving difficult.
45.The LEAs visited have been promoting creativity through the arts for some time.
One, involving 37 schools, is built on an LEA tradition of centrally-funded arts
projects. It provides each of the participating schools with access to funding,
support from a project manager, and opportunities for teachers to be involved in
action research to demonstrate measurable gains from their respective projects –
which all involve artists working with schools. While the initiative in the beginning
had an arts focus, it has actively encouraged different areas of the curriculum to
interact. The scrutiny of work in a range of the schools involved suggests that the
scheme stimulates teachers to think afresh about how they teach and how pupils
learn. Crucial in this respect has been the role of artists, whose working methods
have helped teachers to review familiar pedagogical practices and to try new
approaches.
46.Another LEA project involves schools in an annual arts education festival. This
highly successful initiative provides opportunities for the different visual and
performing arts to work together in exploring selected festival themes, such as
the slave trade. The project includes schools in an in-service training programme
running over almost the full school year, culminating in two weeks of public
performances and exhibitions and underpinned by extensive research. In addition
to the LEA advisers who manage the project, the LEA funds the employment of
practising artists, designers, musicians and consultants to support the festival
each year. The input of these specialists is a key factor in the success of the
project. Over the years, the festival has also built up a body of expertise in
schools, which is drawn on for general in-service work and to disseminate good
practice.
47.Resources for teachers and pupils to promote creativity are provided in another
LEA through what it calls a creative hub. Two rooms in a teachers’ centre have
been converted to include ICT facilities, and spaces for drama and music, within
which LEA specialist advisers work effectively with pupils on various projects
which they then complete in school.
48.Such projects are having a positive effect on pupils’ creative work in different
ways. Nevertheless, uncertainty about future education funding is now causing
some schools to doubt whether these positive effects can be sustained from their
own or their LEA’s budgets. A more general issue related to external funding is
the amount of time spent by schools in bidding for what is often a relatively small
amount of money, which disinclines some headteachers to participate further.
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Expecting the unexpected
Promoting creativity
Leadership
49.In most schools visited, the headteacher placed the development of creativity
high on the school’s list of priorities, often seeing its promotion as a means of
meeting other priorities. For instance, two creative projects in two different
schools included in their respective aims: the improvement of boys’ writing; and
the raising of standards in spoken and written language in order to improve Key
Stage 2 attainment (the latter also being an LEA Education Development Plan
priority). In none of the schools was the promotion of creativity seen as inimical to
the raising of standards – quite the contrary. However, in some secondary
schools, particular departments demonstrated this dual commitment to high
standards and creativity more vigorously than others. In one highly creative art
department, for instance, one sixth former said ‘ this is the only department that
tells me that it expects me to get an A grade. ’
50.Creativity was rarely perceived by headteachers as being the preserve of certain
subjects, but something that could be developed in all areas of the curriculum.
The arts were, nevertheless, seen as key creative subjects. For instance one
secondary headteacher who vigorously asserted that creativity was ‘ vital to the
health of my school’ also observed that ‘ we tend to associate it with the arts,
though we haven’t discussed this in any philosophical way’.
51.While in some cases a commitment to creativity was enshrined in a policy
statement and a documented strategy, more often than not it was the personal
advocacy and energy of the headteacher which drove the school in this direction.
In one school in particular:
Clearly, she (the headteacher) is the driving force. She says ‘yes’ to any invitation to
take part in community events, however ‘disruptive’, and while not all her staff
have the adaptability she requires, she has won them over philosophically.
Influential teachers
52.Other than the headteacher, many schools in the survey had two or three
teachers whose strong interest in creativity within a subject – including non-arts
subjects – was helping the rest of the staff to develop the disposition and
pedagogy to promote creativity themselves. Some of these teachers have
advanced skills status. One secondary Advanced Skills Teacher (AST) with
responsibility for PE described her approach in the following way:
I try to be an inspiration to others, both pupils and teachers. There’s no point in doing
the same things the same way day in and day out. You become too predictable.
You need routines, but I try to adapt and be flexible with my content and to look
for different ways of doing things with different classes. You need to have a
fresh eye and I think there is always another way, perhaps another approach. I
try to surprise my classes. It’s an attitude of mind!
53.Some teachers have developed in-service training programmes for colleagues,
which in one infant school includes training for learning support assistants in the
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Expecting the unexpected
Reggio Emilia philosophy. In one primary school, the arts co-ordinator had
provided workshops for local industrialists on the promotion of creativity and was
consequently able to draw on this experience in the training of her colleagues.
Arising out of a training course she had attended, one head of a secondary
religious education (RE) department had written a policy statement on spiritual
development in which she offered thoughtful definitions of both creativity and
spirituality, and their interrelationship.
54.Many heads of department praised senior managers for actively encouraging
them to develop creativity within the subject, drawing on external expertise as
they saw fit. As one subject leader said, ‘ the senior management allows space
for the art department to develop’ . Another said, ‘ I feel I can take risks if these
help to move us forward’. In a few schools, this commitment extended to the
allocation of additional funds to departments to develop particular projects which
might be of benefit to the whole school.
Willingness to use and learn from external expertise and
perspectives
55.All the schools visited valued external expertise and perspectives because these
could complement or extend existing subject knowledge. This use of external
resources also provided the real world experiences and contexts upon which
much of the more creative work depended. In one school, in D&T, for example, a
young professional designer worked with pupils as part of the Designers in
School initiative. In another school, Year 9 pupils eavesdropped on the Royal
Court Theatre’s worldwide playwriting project in which playwrights wrote a play
collectively on the Internet. In a secondary school involved in developing links
with its feeder schools, the expertise of the Royal Shakespeare Company’s
education department was drawn on in a cross-phase project leading to the
production of a Shakespeare play. Also, as part of the same enterprise, primary
teachers benefited from the specialist drama teaching provided by the secondary
school.
56.Museums and galleries often provided valuable expertise. In one secondary
school, science, English and D&T specialists worked closely with a museum
education officer on a project on the physics of light, inspired by the study of
Turner’s landscape paintings. This, in turn, stimulated some highly evocative
computer-manipulated imagery. In a primary school, a local museum in a small
town posed a real design challenge, involving pupils in the redesign of the
museum refreshments area.
57.Schools which promote creativity are generally outward looking in other ways.
For example, many have close links with other countries, through involvement in
national competitions and arts events, for instance. While these provide an
important experience of cultural diversity, they also give pupils another
perspective on themselves, described by one Year 12 boy (after a visit to Croatia
with the school theatre group) as ‘seeing yourself and your own school and
country in a different (and not always favourable) light’. Throughout the survey,
this ability – and willingness – to see the familiar in a different way is a
characteristic of creative pupils and teachers, and creative institutions.
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Expecting the unexpected
A stimulating physical environment
58.Most schools placed great store on displaying pupils’ work effectively, using
these displays to both stimulate and celebrate the creativity.
The quality of the school strikes you as you enter the spacious lobby which is
tastefully arranged and enhanced by framed samples of pupils’ work.
Throughout the school, in classrooms and circulation areas, there is a sense of
order and signs of pupils’ successes being celebrated. Art work ranges from
small etchings of stringed instruments to large models of fishing boats and batik
banners hanging from high ceilings in the learning resources area.
59.There was, however, a small minority of schools producing highly creative work in
particular subjects, whose achievements had not yet been seen outside of
departmental walls.
Paradoxically, there was little to suggest, from first impressions, that the school
placed much value on creativity. There was little or no display of pupils’ work
and very little celebration of recent or current achievements in areas around the
school.
60.Sometimes, displays were used successfully to articulate often ‘untidy’ creative
processes: the first tentative drawings and the final, realised product in D&T;
facsimiles of famous writers’ notebooks, expressing the turmoil of initial ideas; or
early drawings for projects in art and design. In one secondary art department,
vocational projects had been recorded on computer using a digital camera: not
just the finished results, but also the creative ways these had been developed.
61.Many schools, especially primary schools, used all the available space to engage
the imagination and curiosity of children, including outdoor spaces. In one
nursery school, for instance, the outside area included sculpture made by the
children, large objects they had found, a vegetable garden, a climbing area and
several dens and exploration areas. Pupils had access to this area throughout
the year and outdoor wear was readily available for the children whenever they
wished to take advantage of the garden. In another primary school, the
re-landscaping of the grounds had become a project involving the design skills of
pupils and many of their parents.
Barriers to promoting creativity
62.While a small minority of schools have clear policy statements on promoting
creativity and have developed a shared understanding of the concept, there are
many schools where there is some uncertainty or vagueness about what is being
sought and enabled in pupils. For some teachers, creativity is a synonym for the
arts, or implies the use of the arts to teach another non-arts subject. In this
context, the use of the term ‘creative arts’ is possibly unhelpful. Teachers in some
schools also perceive creativity primarily as them and their pupils doing
something ‘different’, as in one geography department where pupils ate popcorn
with chopsticks as part of a project on Japan. While such unusual approaches
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Expecting the unexpected
often have value in the learning process, they are not in themselves creative
activities.
Other barriers include:
❑ An inability to recognise, what one head called ‘the creative moment’ and thus the
help a pupil needs to move forward. In one school for example, the groping for
visual ideas represented in a student’s sketchbook was perceived as ‘ aimless
doodling’ by a non-specialist supply teacher with the consequence that the pupil
reverted to a stereotyped response to the challenge he had set himself.
❑ Not letting go. For some teachers, there is unwillingness, perhaps based on shaky
subject knowledge, to let pupils find their own solution to problems. In
mathematics, for example, pupils in some schools are taught standard
computational methods first rather than finding ways of adding and subtracting for
themselves.
❑ Spurious links between subjects. While some of the most creative work observed
in this survey was interdisciplinary (see above), some of the least creative work
was also found in such contexts. For example, in one lesson, music-making was
used to illustrate scientific concepts, resulting in music as crude sound effects and
underdeveloped conceptual understanding; or, in another lesson, painting and
drawing were used in RE to ‘investigate’ religious concepts, resulting in visual
clichés. In both cases, the teachers’ sincere attempts to invigorate pupils’ learning
and provide creative opportunities were undermined by a lack of subject
knowledge, especially of the arts.
❑ ICT used inappropriately. In the visual arts, in primary schools more than
secondary schools, teachers and pupils were sometimes too easily impressed by
the effects produced by certain kinds of software. In such situations, teachers
often did not have the knowledge and skill to help pupils to use these effects
creatively; occasionally leaving pupils entirely to their own devices.
❑ The island of excellence. In some secondary subject departments there was
high-quality creative work and concomitant high standards, which went
unrecognised in the rest of the school. This situation betrayed a lack of
understanding by senior managers of what makes these departments successful
and the mechanisms needed for sharing and extending good practice.
❑ Overly constraining curricular organisation. Most schools, particularly primary
schools, showed considerable flexibility in their timetabling arrangements, with
project time blocked at different points in the year, for example. However, in a
minority of cases, a predictable, rigid timetable reduced the capacity of teachers
to forge the productive curricular links often associated with high-quality creative
work.
❑ Limited extra-curricular opportunities. Most schools visited provide a rich
extra-curricular programme, enabling pupils to become involved in a wide range
of potentially creative opportunities such as school plays and music-making
events. However, a few schools serving broad catchment areas which are
dependent on inflexible transport arrangements were unable to do this routinely.
❑ Other imperatives. A few schools found it difficult to balance the demands for high
test and examination results or the demands of public accountability for improving
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Expecting the unexpected
performance in national tests in the core subjects, with a creativity agenda.
However, while these aspirations were not irreconcilable, they did create
unproductive tensions.
Conclusion
63.Although there can be barriers to the promotion of creativity, these can be
overcome. First, however, teachers and school leaders have to recognise that
the development of creativity in pupils is an essential part of their job, and then an
appropriate climate has to be established. The danger lies in such an aspiration
being seen as modish, or just one other thing to add to schools’ lists of priorities.
Creativity is not a new concept in education, and many schools, as this survey
shows, have found ways of promoting it, simply and effectively.
Annex A: inspection methodology
In most cases the focus of the visit was pupils’ work. This was either work that had
been completed or work which was in the process of being completed and was, in
the view of the school, illustrative of the creative processes described in the
NACCCE report. This work helped to anchor the one-day inspections, which
comprised discussions with pupils and teachers, scrutiny of planning documents and
observations of teaching and learning. All the subjects of the National Curriculum
received attention, though most visits had only one or two subject focuses. As part
of the visits to some participating schools, inspectors observed LEA-run in-service
training sessions.
Informing the work of the inspection team was a desk study of recent Ofsted
publications to find out what the organisation already knew about the factors
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Expecting the unexpected
associated with creativity; and a scrutiny of published QCA materials arising from the
agency’s own extensive work in this area.
Annex B: schools visited
The 42 schools visited were chosen because they had already been identified
through section 10 inspections as likely to exemplify good practice in the promotion
of creativity, or were schools working closely with LEA creativity projects. They
represented a range of socio-economic contexts and included nursery, infant,
primary, secondary and special schools.
Nursery Schools
Wingate Nursery School Durham
Infant Schools
Trimdon Grange Infant and Nursery School Durham
Turnfurlong Infant School Buckinghamshire
Willerby Carr Lane Infant School East Riding
Wingate Infant School Durham
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Expecting the unexpected
Primary Schools
All Saints CofE Primary School and Nursery Warwickshire
Ashmead Combined School Buckinghamshire
Birchfield Primary School Manchester
Bomere Heath CofE Primary School Shropshire
Brecknock Primary School Camden
Millfields First School Worcestershire
Burton Agnes CofE Primary School East Riding
Clifton-upon-Dunsmore CofE Primary School Warwickshire
Cottingham Croxby Primary School East Riding
Easington Collier Primary School Durham
Gallions Primary School Newham
Hornsea Community Primary School East Riding
Manor Primary School Newham
Medlock Primary School Manchester
Middleton-inTeasdale Nursery and Primary School Durham
Oswald Road Primary School Manchester
St John’s CofE Primary School Dorset
St Marie’s RC Primary Rugby
Wearhead Primary School Durham
Secondary Schools
Acland Burghley School Camden
Abraham Moss High School Manchester
Astor College for the Arts Kent
Bullers Wood School Bromley
Ernulf Community Schgool Cambridgeshire
Fairfield High School Halton
Hampstead School Camden
Harris CofE School Warwickshire
Headlands School East Riding
Intake High School Leeds
Maidstone Grammar School for Girls Kent
North Leamington Community School and Arts College Warwickshire
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Expecting the unexpected
Pudsey Grangefield School Leeds
Ravens Wood School Bromley
Ripley St Thomas CofE High School Lancashire
The Greneway Middle School Hertfordshire
Werneth School Stockport
Community Special Schools
King’s Mill School East Riding
Stretton Brook School Staffordshire
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Expecting the unexpected
Annex C: creativity checklist
In reviewing its progress in this area, the following questions might prove helpful to
schools:
● Does the school have a commitment to promoting creativity: how is
this expressed?
● Has creativity been discussed as a concept?
● Have the views of different subject areas been considered?
● To what extent do subject leaders across the curriculum promote
creativity?
● Have examples of particularly creative practice been explored?
● How is good practice in creativity to be identified and disseminated?
● What kinds of continuing professional development might be useful?
● What curriculum opportunities are there for subjects to combine
meaningfully?
● Is the timetable sufficiently flexible to allow for creative projects to
flourish?
● How does the school environment reflect and stimulate the creative
work of the school?
● Do pupils have access to suitable accommodation including ICT
facilities?
● Have criteria been identified to allow teachers to assess the
development of pupils’ creativity from year to year?
Page 23

Why it is important to listen to children in a contemporary society?

Basic Recommended Reading
Listening to children: being and becoming
• Book by Bronwyn Davies 2014
Hearing the voices of children: social policy for a new century
• Book edited by Christine Hallett; Alan Prout 2003
Children’s experiences of classrooms: talking about being pupils in the classroom
• Book by Eleanore Hargreaves 2017
Theorizing childhood
• Book by Allison James; Chris Jenks; Alan Prout 1998

Listening to children: a practitioner’s guide
• Book by Alison McLeod 2008
A handbook of children and young people’s participation: perspectives from theory
and practice
• Book edited by Barry Percy-Smith; Nigel Thomas 2010
Helping vulnerable children and adolescents to stay safe: creative ideas and
activities for building protective behaviours
• Book by Katie Wrench; foreword by Ginger Kadlec 2016
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Other Reading to relating to Module concept description
Childhood as a cultural and social construction, examining beliefs, images about children’
· Defining the term ‘listening’.
· Why it is important to listen to children in a contemporary society
Foucault, power, and education
• Book by Stephen J. Ball 2013
Listening to children: being and becoming
• Book by Bronwyn Davies 2014
Pedagogy of the oppressed
• Book by Paulo Freire 2017
Pedagogy of hope: reliving pedagogy of the oppressed
• Book by Paulo Freire 2014
Theorizing childhood
• Book by Allison James; Chris Jenks; Alan Prout 1998
Constructing and reconstructing childhood: contemporary issues in the
sociological study of childhood
Underlying philosophies and approaches to children’s rights, participation and protection.
· Considering the concept of Voice, participation and agency.
· Considering how children are defined in law.
· Critical reflections on children’s participatory rights
Young children’s rights: exploring beliefs, principles and practice
• Book by Priscilla Alderson; Douglas Carleton Frechtling 2008
Hearing the voices of children: social policy for a new century
• Book edited by Christine Hallett; Alan Prout 2003
Children’s rights-based approaches: the challenges of listening to taboo/
discriminatory issues and moving beyond children’s participation
• Journal by Konstantoni, K. 2013
The Constitution of Society – Chapter 1
• Book by Anthony Giddens 1984
• Playing with power: children’s participation in theory.
• Examining theories and models that have influenced thinking within the field of voice,
agency and participation.
• Exploring how this framework can support the authentic participation and values of
children.
The Constitution of Society – Chapter 1
• Book by Anthony Giddens 1984
Children’s Participation. From tokenism to citizenship
• Document
A handbook of children and young people’s participation: perspectives from theory
and practice
• Book edited by Barry Percy-Smith; Nigel Thomas 2010
Considering some of the challenges of engagement with children and young people in a
professional context.
· Why is no one listening to me? Issues of agency and structure.
· Case studies to explore hidden voices.
Ethics and politics in early childhood education
• Book by Gunilla Dahlberg; Peter Moss 2005
Nurturing a listening culture in practice for safeguarding vulnerable children.
· Working within the safeguarding and child protection remit.
Conceptualising Listening to Young Children as an Ethic of Care in Early Childhood
Education and Care in Children & Society
• Article by Caroline Bath 09/2013
Listening to young people in school, youth work and counselling
• Book by Nick Luxmoore 2000
Helping vulnerable children and adolescents to stay safe: creative ideas and
activities for building protective behaviours
• Book by Katie Wrench; foreword by Ginger Kadlec 2016
Exploring communication skills for listening.
· Debating the concept of power and interpretation.
· Nurturing a listening culture in practice
· Pedagogy of relationships and listening. Considering new ways of thinking about
and interactions with children.
· Empowerment
Conceptualising Listening to Young Children as an Ethic of Care in Early Childhood
Education and Care in Children & Society
• Article by Caroline Bath 09/2013
Listening to children: a practitioner’s guide
• Book by Alison McLeod 2008
Capturing the voices of children.
· Exploring tools and strategies for listening. Pedagogy of listening- Voices from Reggio
Emilia.
· The |Mosaic approach.
Spaces to play: more listening to young children using the Mosaic approach
• Book by Alison Clark; Peter Moss; National Children’s Bureau c2005

Listening to young children: the mosaic approach
• Book by Alison Clark; Peter Moss; National Children’s Bureau c2011
Inviting the messy: Drawing methods and ‘children’s voices’ in Childhood
• Article by Sara Eldén 02/2013
A Handbook of Children and Young People’s Participation: Perspectives from … in
Children & Society
• Article 2010

In dialogue with Reggio Emilia: listening, researching, and learning
• Book by Carlina Rinaldi 2005
Children as researchers
· Voices in education.
· Advocacy- speaking up for children and children as advocates.
Understanding research with children and young people
• Book by Open University 2014
Children’s experiences of classrooms: talking about being pupils in the classroom
• Book by Eleanore Hargreaves 2017
Listening to young children: the mosaic approach
• Book by Alison Clark; Peter Moss; National Children’s Bureau c2011
Children’s participation in decision-making
• Document
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Additional reading
• Children’s commissioner
• Children’s Rights Alliance for England – Children’s rights and the law
• Children’s Rights Alliance for England – State of children’s rights in England – Review of
Government action on United Nations’ recommendations for strengthening children’s
rights in the UK
• Government is stripping UK children of rights, says report to UN (Guardian
Newspaper )
• UNICEF Children’s Rights
• Equality and Human Rights Commission
• Conceptualising listening to young children as an ethic of care in early childhood education and
care. ( Sheffield Hallam University)
• Engaging with children and young. People (Mary Kellett – Open University)
• Children’s right Alliance for England Children’s participation in decision-making
• Cambridge Journal of Education – What is a child? Children’s Perception,
the Cambridge Primary Review and implications for education (Routledge)
• Children’s commissioner: If only someone had listened – Office of the children’s
commissioner’s inquiry into sexual exploitation in gangs and groups
• I want to play – Barbados
• Its wrong but you get used to it – University of Bedfordshire
• (Childrens’ Commisioner)
A qualitative study of gang-associated sexual violence towards, and exploitation of,
young people in England
• Voices of Children in Foster Care (Children’s Commissioner)
• Promoting children’s Agency – journal
• Novitas Royal ( Research on Youth and Language) 2011,5 (1) 15-38
Angela MASHFORD-SCOTT & Amelia CHURCH
• Silence in the Context of ‘Child Voice’
Ann Lewis School of Education, University of Birmingham, Birmingham, UK
• Conceptualising Listening to Young Children as an Ethic of Care in Early Childhood Education
and Care
(Caroline Bath Department of Education, Childhood and Inclusion, Sheffield Hallam University,
Sheffield, S1 2NE, UK)
• DfE-RR239b_report: Listening to children’s perspectives: Improving the Quality of.
provision in EARLY YEARS settings
• Why and how we listen to young children – Listening as a way of life ( national
children’s bureau)
• How safe are our children-2018-report NSPCC
• The voice of the child: learning lessons from serious case reviews Ofsted 2010
• The voice of the child in the child protection system. (NCB Research Centre)
• Coram Voice – getting young voices heard
• Putting listening practice at the heart of early years practiceAn evaluation of the Young Children’s
Voices Network Rachel Blades, Vijay Kumari. ( Research Centre ncb)
• Engaging with children and young people
• The Mosaic approach
• Young children are researchers: Children aged four to eight years engage in important research
behaviour when they base decisions on evidenceEuropean Early Childhood Education Research
Journal ( Routledge)

What is the difference in knowledge of the participants about the intervention to improve or prevent bullying before and after the professional development has been implemented?

Task 1: Prospectus

Capstone: Bullying in Schools

PART A: Bullying Impacts students’ academic Performance

A study done by the Barrington (2018) shows that bullying exists in almost every school bout private and pubic and the main effect it has on students is the decline of their academic performance. In the research that involved 200 students from the grades 4 to 12 showed that the academic bullying affected their performance by 19% since they started being bullied. The results also show an interesting effect on the academic performance of the bullies which shows that the bullies’ academic performances are affected by a 3.8% change when involved in bullying activities. Academic performance is also affected indirectly by bullying because it is because it leads to lack of engagement in class discussions or missing school sessions altogether. It is therefore evident that bullying has an adverse effect on performances.

This is a problem for school administrators because those affected by bullying tend to miss classes and due to the lack of a proper learning environment in school. As Barrington (2018) explains, 10% of all those who are bullied end up dropping out of school. The problem that this presents to the administrators is that students fail to achieve their full potential while in school. School administrators are responsible for ensuring that students have an environment where they can learn peacefully and perform well in their studies. Administrators should create programs that will stop bullying because bullying deters students from realizing their full academic performance and it is also because of bullying that 10% of students drop out of school. To prevent this from happening school administrators need to be vigilant in creating a learning environment that will serve the students effectively.

 

PART B:

Problem Statement

Bullying affects students’ academic performance and is one of the major reasons students struggle in school, exhibit low self-esteem, perform at a lower level and in some cases, drop out of school. The problem of bullying affects the local school setting by negatively impacting the school environment making it harder for administrators to provide a conducive learning environment for their students.

Problem Explanation

Bullying refers to the use of force and threat to intimidate others. The study done by UCLA shows that students who are frequently bullied report lower academic performances and less involvement in school activities (Oliviera et al, 2018). Barrington (2018) also shows that bullying is a leading cause of dropouts in school. Bullying is can be caused by a possible number of elements such as depression, behavioral change from students and mental health issues.

The propagation of bullying in the school is caused by the lack of proper governance from school administrators. School administrators need to create proper reporting systems and anti-bullying programs to mitigate bullying. Bullying is also caused by the lack of school administrators’ involvement. Bullying requires stringent policies and school administrators to place systems that will deter such activities.

Solution

The solution here is to educate staff about how to identify students who are bullies, and those who are victims, how to respond to them, who to report to and what to report, and how to become an advocate to both instigative students and victims, ultimately reducing bullying and creating a more conducive learning environment. This will all be accomplished through a professional development training.

Proposed Research

The research will utilize the feedback from 20 educators, staff and counselors that interact with students daily. These staff members will vary in gender, age, race, and number of years of experience in education. 16 of the 20 will be female and 4 will be male. 5 of the 20 are under the age of 30. 6 of the 20 are between the ages of 30-50, and 9 of the 20 are over the age of 50. All 20 are Caucasian. 10 of the 20 have less than 5 years of experience in education. 3 of the and 20 have between 5-10 years of experience in education, and 7 of the 20 have more than 10 years’ experience in education.

Research Questions

There are two research questions, and they will be measured and defined before and after the professional development that will be implemented.

Quantitative – What is the difference in knowledge of the participants about the intervention to improve or prevent bullying before and after the professional development has been implemented?

Qualitative – What is the difference in knowledge of the participants about the intervention to improve or prevent bullying before and after the professional development has been implemented?

Answering the Research Questions

Quantitative – I will be issuing a Likert format 5-7 question survey via Google Forms, whereas all questions will be relative to the professional development. This will be given to the staff pre-training and post-training.

Qualitative – I will be issuing a questionnaire with 2-3 open ended questions with narrative response answers via Google Forms. The questions will be relative to the professional development. This will be given to the staff post-training only.

Data Analysis

Quantitative – I will be using a descriptive statistical analysis approach. I will take the average of each question pre professional development and compare to the average of each question post professional development. I will then use a positive or negative compare and a positive or negative contrast difference. I will report this data using a chart or graph.

Qualitative – I will be using a descriptive narrative analysis approach. I will take the responses for each question and categorize them into common themes and similar responses. Once that is done, I am then going to look for the most predominant response and use that for the response to the question. I will report this data using a simple table.

References

Oliveira, F. R., de, M. T. A., Irffi, G., & Oliveira, G. R. (January 01, 2018). Bullying effect on student’s performance. Economia, 19, 1, 57-73.

Barrington, K. (May 01, 2018). How Does Bullying Affect a Student’s Academic Performance? Public School Review.

Shetgiri, R. (November 01, 2017). Bullying and Children’s Academic Performance. Academic Pediatrics, 17, 8, 797-798.

 

 

 

 

 

 

 

 

What internal and external factors affect the effectiveness of school-based curricula?

IDENTIFYING THE IMPLICATIONS OF DIVERSE METHODOLOGIES AND METHODS

Identifying the Implications of Diverse Methodologies and Methods

Introduction

The proposed topic is “The development of project plan to support implementation of school wellness.” It is critical in the advancement of plans and policies that ensure the overall improvement of school-based curricula. Furthermore, the analysis of play-based learning vs traditional in early years will allow the researcher to identify the potential areas of improvement in the designing of future curricula by determining how the two approaches can be merged together to develop a more advanced syllabus (Barnhardt et al., 2016). The professional relevance of the given research topic will be through interaction with teachers, students and other relevant stakeholders.

Research Questions

  1. What internal and external factors affect the effectiveness of school-based curricula?
  2. What roles do teachers play in the improvement of school-based curricula?
  3. What methodologies are applied in the selection of modes of learning in schools?

The given research questions were developed based on the research topic and the existing literature review. As such, the investigation of existing knowledge and texts in educational research play a key role on how a researcher develops their research questions based on a specific topic. Sandberg and Alvesson (2011) provide that the available methodological principles also play a role in answering the questions. It may be explained by the fact that they enable the researcher to understand the research topic and consequently guide the research process. Therefore, it is critical to establishing intertextual coherence and problematisation while determining the research questions (Sandberg and Alvesson, 2011). These aspects allow for clear determination of the research’s position and determination of the most appropriate methodology of the study.

Possible Research Designs and Methods

Mixed method will be the best approach for answering the research questions as it involves the collection and analysis of both quantitative and qualitative data. Diller (2016) determines that this type of research allows the combination or mixing of the two approaches in a specific manner. The fundamental rationale for this type of research design is that the researcher can learn more about their topic. Since the three questions need to be answered through both quantitative and qualitative approaches, mixed methods provide the integration of the strengths of the two methodological paradigms.

Withams (2016) refers to this aspect as the fundamental principle of mixed methods research. However, Fletcher (2016) argues that to achieve reliable and accurate findings, it is important to combine them in a manner that achieves complete complementary strengths and non-overlapping weaknesses. This logic will ensure that the researcher is able to apply the quantitative methodology in the conceptualization of variables, the profiling of dimensions, determining the existent of relationships and formalising comparisons (Fry, 2016).

On the other hand, the qualitative research allows the investigator to achieve the strengths of sensitivity to meaning and context. Moreover, the great methodological strength of this approach enhances the ability to study process and change. Therefore, quantitative methods can be of advantage in areas where quantitative methods are weak and vice versa (Jackson, 2016). This approach is the best for this methodological study as at will allow the investigator to determine what internal and external factors affect the effectiveness of school-based curricula, what roles do teachers play in their improvement, and what methodologies are applied in the selection of modes of learning in schools.

Ethical Considerations

During the collection of data on the development of project plan to support implementation of school wellbeing, various ethical considerations may arise. First, before commencing the collection of data, the investigator will need to gain consent from the study participants. Punch (2009) provides that this action prevents the participants from feeling compelled to participate in the study. As such, the BERA guidelines state that a consent form is provided allowing the researcher to collect data from each subject.

Furthermore, the investigator is obliged to keep all the collected information confidential by maintaining a strict chain of command to protect the subjects in the study. Finally, there is need to ensure that no harm, both physical and emotional is done to the subjects while participating in the study. This factor means that the dignity of all subjects must be respected at all times. These concerns will be addressed by following the stipulated standard operating procedures while interacting with the research participants. Any type of communication relating to the research should be done with honesty and transparency by avoiding all forms of misleading information as well as representing the collecting data in an unbiased manner. This concern is addressed by using the appropriate data analysis technology and approaches to provide accurate findings.

Evaluation of Contrasting Methodological Approaches

Qualitative Research Design

In educational research, qualitative design mostly concentrates on the evaluation of human behaviour and other and social life. Jackson (2016) argues that its richness and complexity mean that there exists other means of analysing social life such as education, an element that presents multiple perspectives and practices in the collection and analysis of the data. Qualitative research provides an alternative approach to the analysis of the research questions.

In the determination of what external and internal factors affect the effectiveness of school-based curricula, this type of methodological design would be the most appropriate as it provides the contextualisation of the theoretical insights that are needed to understand the significant elements that affect education in this regard (Lund, 2019). Thus, qualitative methodology provides not only faster but more effective means of answering the research questions at hand through the application of interviews and case study research to provide an in-depth insight in regards to the elements affecting the school-based curricula.

This type of methodological approach would also be appropriate for determining what methodologies are applied in the selection of modes of learning in schools. This research question is relevant in the determination of the standard operating procedures that are applied in the establishment of school-based curricula and the subsequent modes of learning (Pugsley, 2001). Through the use of interviews with educators and other relevant stakeholders, the researcher is able to gather relevant data in regards to how modes of learning are selected and how these approaches can be utilised in the provision of school wellbeing programs.

The analysis of qualitative data will need the application of coding to assign names, labels, and tags to the collected data. As such, the researcher is able to assign meaning to each piece of data while still indexing it and providing the basis for storage and retrieval (Robertson, 2018). However, there must be clear links between data indicators and the conceptual labels that are given to it as they enable the investigator to check and test the reliability of each code before giving out the final findings.

A qualitative research design provides a rich and detailed analysis of why people act in a certain manner and how these actions affect the final outcome. Sych (2018) argues that this type of approach allows a researcher to evaluate attitudes, feelings and behaviours. Furthermore, qualitative approach creates openness in the sense that it encourages people to expand their response thus leading to more in-depth information. Techniques such as interviews have been shown to stimulate individual’s experiences allowing the research to gather insights that would be otherwise impossible with other techniques (Sych, 2018).

However, studies show that qualitative research design has its own share of disadvantages. The approach is generally more time consuming than quantitative methodology, an aspect that reduces the number of study participants. As such, due to the reduced number of research participants, it becomes difficult to generalise the findings (Hay et al., 2015). A researcher is unable to make systemic comparisons and the accuracy usually depends on the skills of the researcher.

Quantitative Research Design

The use of surveys in the collection of data in educational research has over the years proven relevant when reliability needs to be maintained (Sych, 2018). The use of questionnaires in determining what roles teachers play in the improvement of school-based curricula allows the investigator to gather factual information and provides an effective means of measuring participants’ attitudes, opinions and beliefs. However, Yoo, Jang and Park (2018) argue that the development of the different parts of a survey should depend on the types of measurements involved. As such, it is critical for the investigator to design the questions and approach the respondents professionally in order to ensure that accurate data is gathered.

Quantitative methodological approach allows for a broader study that provides for an increased number of research participants. This element ensures greater objectivity and accuracy of results by allowing few variables and extended cases (Sych, 2018). Thus, personal bias can be avoided as the findings are based on the response of the subjects and not the investigator’s conclusions.

However, quantitative methodology has been found to collect much narrower and sometimes superficial datasets making the results limited as they provide less elaborate accounts of human perception rather than the detailed narrative (Barnhardt et al., 2016). Also, the development of standard questions by investigators has been found to contribute to structural bias which subsequently leads to false representation.

References

Barnhardt, C., Reyes, K., Vidal Rodriguez, A. and Ramos, M. (2016). A Transformative mixed methods assessment of educational access and opportunity. Journal of Mixed Methods Research. 12(4), pp.413-436.

Diller, H. (2016) Literature and the learner: Methodological approaches. System. 20(1), pp.99-101.

Fletcher, A. (2016). Applying critical realism in qualitative research: Methodology meets method. International Journal of Social Research Methodology. 20(2), pp.181-194.

Fry, E. (2016). Research tools: Instrumentation in educational research. Review of Educational Research. 30(5), p.513.

Hay, J., Puckeridge, M., McDonald, R. and Kelly, M. (2015). Ermington family learning centre: Breaking the cycle of disadvantage through parents and children learning together. Children Australia. 20(1), pp.13-17.

Jackson, E. (2016). Quantitative methods in educational research: The role of numbers made-easy. Journal of Mixed Methods Research. 12(3), pp.358-359.

Lund, T. (2019). Combining qualitative and quantitative approaches: Some arguments for mixed methods research. Scandinavian Journal of Educational Research. 56(2), pp.155-165.

McKim, C. (2016). The value of mixed methods research. Journal of Mixed Methods Research. 11(2), pp.202-222.

Pugsley, L. (2001). The researcher experience in qualitative research. Qualitative Research. 1(1), pp.120-122.

Punch, K. (2009). Introduction to research methods in education. British Journal of Educational Technology. 40(6), pp.1149-1150.

Robertson, S. (2018). The qualitative research process as a journey: Mapping your course with qualitative research software. Qualitative Research Journal. 8(2), pp.81-90.

Sandberg, J. and Alvesson, M. (2011) Ways of constructing research questions: Gap-spotting or problematization? Organization. 18(1) pp.23-44.

Sych, T. (2018). Methodological approaches in research of education management problems. International Scientific Journal “Internauka”. 10(50), pp.51-54.

Withams, S. (2016). Ethical guideline reviews need time. Nursing Standard. 10(34), pp.11-11.

Yoo, Y., Jang, J. and Park, S. (2018). A study on the analysis of the current status of applying CPTED project to school. Korea CPTED Association. 9(1), pp.180-210.

What are its impacts on household assets and financial stability?  What are its intended and/or unintended consequences?

The Paradox of Wealth and Poverty

Guidelines for the Final Paper

 

We have examined a variety of different policy and programmatic responses that address widening inequality and/or the difficulties faced by many poor and working-class people in the U.S. and around the globe.  We have also discussed their strengths and weaknesses, evaluating their potential effectiveness. For this assignment, we ask that you delve deeper into an issue that you are interested in investigating further.

 

Please select one specific example of a policy or programmatic response targeting inequality (e.g., living wage, state EITC, educational initiatives, voucher programs, housing initiatives, community capacity project, asset building project, unionization campaign, etc.). Class lecture, discussions, and readings have presented a variety of possibilities for exploration, however, you are welcome to choose an alternative. Your policy/program need not be one we went over in class, but should work within the context of course themes.

 

Please construct an 8-11 page case study of your particular example. Your paper should address the following:

  • Document, describe and frame the specific problem your policy/program addresses
    • Outline your policy/programmatic response in detail and evaluate it in light of all that you have learned this semester – what does it do and how? Why is it important?
  • Establish how this initiative is an effort to assuage the problem/ inequality
  • Marshal evidence to support your claims and establish trends throughout. You may use course materials and outside sources to back up your points and suppositions.

Please consider all aspects of the question and be clear, concise, well organized. Use your classmates as a resource- you can brainstorm with each other!

 

Note that papers should be double spaced with 1 inch (top, bottom, left and right) margins, have page numbers, 12-point font and be between 8-11 pages in length (excluding bibliography) and be free of typos/spelling errors and grammatically correct. Include a bibliography/references page in addition to citations in text based on a standard and consistent format for references (Chicago, APA, MLA).

 

 

 

 

 

Final Paper Tips

Suggested Structure of Paper:

  1. Introduction (1/2 page):
    1. name and BRIEFLY describe the problem and your policy solution
    2. state your overall evaluation (remember, it can have several parts to it, e.g. the policy helps in some ways but has unintended consequences that cause harm)
    3. state the 3-4 points you are going to make about it that support your overall evaluation
  2. Problem description (1 ½-2 pages – approx. 1/5 of paper):
    1. describe the problem and how your policy seeks to address it
  3. Policy description (approx. 1 page):
    1. Describe the policy and how it works.  What is the policy supposed to do?  How is it supposed to do it?
    2. Provide context: the policy/program history, intent/goals, how it works
  4. Critical analysis (6-8 pages) Supporting Points
    1. Your evaluation using the themes from the course as a lens
    2. Is the policy doing what it is supposed to be doing?  In what ways?
    3. In light of the themes we have discussed in class, consider these questions:
  1. Is the policy an effective tool to address inequality? or to create opportunities for mobility?
  2. Does it dismantle the barriers to mobility we have discussed in class? Does it create more barriers to mobility?
    1. Use DATA to show the actual impacts of the policy!  Data can be quantitative or qualitative or both.  Your use of evidence to support your claims is the most important part of your paper.
    2. Underlying mechanisms – engage themes and concepts from the class
    3. What works/what doesn’t/how would you change the policy
  1. Conclusion (1/2 page): summarize your paper and, if you want, add in any of the following:
    1. Your idea of how to fix the policy so that it works the way it is supposed to
    2. An area of research around the policy that has not been looked at yet

 

While writing your papers, you may want to consider the following list to make sure that you have the following items covered:

 

  • Clear definition of a policy or issue or program related to inequality, poverty, etc.
  • History of the policy/issue/program
  • Goals of the policy/issue/program
  • What are its impacts on household assets and financial stability?  What are its intended and/or unintended consequences?
  • Distributive consequences (intended or unintended) – have some people been helped or hurt more than others?
  • Demonstrated understanding of themes and concepts discussed in the course.
  • Relationship between policy or issue and the main themes and concepts of the course.
  • Use of data/examples from research to support argument
  • Overall clarity and organization
  • Works cited (sufficient sources, correct use of citation style)

 

 

For Review: Engage themes and concepts of the course:

  • Major theme of class: how policy can create or address inequality
    1. Part I: Introduction
      1. Using data to measure poverty, inequality, quality of life
      2. Link between structure barriers and individual agency in driving poverty
      3. Effects of inequality
      4. Increasing inequality
    2. Part II: Ain’t No Making It
      1. Social mobility vs. reproduction
        1. Intra/intergenerational
        2. Role of the habitus
        3. Meritocracy
      2. How policy can create or perpetuate inequality
        1. Education
        2. What data do we need to answer the question?
        3. Intent v. Impact
      3. Forms of capital
        1. Social
        2. Financial
        3. Human
        4. Natural
        5. Cultural
        6. Political
      4. Structure, culture and agency
  • Part III: South Africa & Globalization
    1. How policy is used to create and redress inequality deliberately
      1. Apartheid, TRC
    2. Not if but how
      1. What kind of labor market do you want?
        1. Parking tickets example: technology vs. employment
      2. Role of policy in creating global markets and regulating them
        1. World Bank, IMF, trade agreements
      3. Part IV: Wealth, Toxic Inequality
        1. Leveraging assets as tool for social mobility
          1. Housing
        2. Legacy of racialized policy in the past – how it is implicated in present inequality
          1. Legacy of Slavery; Jim Crow
          2. Redlining
          3. Drug Policies (AKA “The New Jim Crow”)
        3. Contemporary policies and practices
          1. Residential segregation
          2. Estate tax
          3. Home mortgage interest deduction
        4. Part VI: Policy solutions
          1. Fiscal & Monetary Policy
          2. Asset policy
            1. Children’s savings accounts
            2. IDAs
          3. Minimum wage
          4. Living wage
          5. EITC