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Describe all the constituents contained in plasma and their concentrations. Explain the liver’s role in production of proteins. Why would albumin be important in regulating pressure at the capillaries? Explain the process of fluid movement at both the arterial and venous side of the capillary.

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Case study 3

Betty was an active 24 year-old with a good job at the local University. She helped students navigate the complexities of the FAFSA application process to access monies for their educations. Betty loved her job and attended all of the graduation ceremonies as a final send-off of the students to their dream lives.

In September, Betty started to feel tired and had a low-grade fever. She also experienced some nausea and stomach pain. Worried that she was developing a stomach virus, she stayed at home that weekend and tried to get as much rest as possible. She turned to soft foods to decrease the stomach distress. By Monday, she was feeling a little better and hoped she was on the mend.

However, later in the week, her joints started hurting and her leg muscles were sore. She couldn’t think of anything she had done differently that would account for the muscle soreness and joint pains. She chalked that up to sleeping wrong.

A few months later, the fatigue and weakness returned and she noticed that her hair was breaking easily and thinning, and that she was developing swelling in her legs and face. She also had dry skin and craved eggs and cottage cheese. Betty couldn’t get enough of these two foods. Fearing that something serious may be wrong, Betty scheduled an appointment with her physician.

Her physician ran a battery of tests to determine that Betty was suffering from a hepatitis C virus and was experiencing hypoproteinemia. In particular, her albumin levels were low.

Based on what you’ve learned about blood flow, the liver’s role in production of proteins, and pressure at the capillaries, address the following questions.

Deliverables

Answer the following questions and save your responses in a Microsoft Word document. Provide a scholarly resource to support your answers.

Describe all the constituents contained in plasma and their concentrations.
Explain the liver’s role in production of proteins.
Why would albumin be important in regulating pressure at the capillaries?
Explain the process of fluid movement at both the arterial and venous side of the capillary.
What can Betty do to improve her situation?

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing.

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Strategic marketing plan

INTRODUCTION

This assignment entails development of a comprehensive strategic marketing plan for a new product that will help with healthier lifestyle and would like to use healthy products that are all natural, while being at an affordable price, and that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.

PRODUCT/SERVICE

This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.

Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable

TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

COMPETITION

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.

PRODUCT/SERVICE FEATURES

Provide a brief overview of the product or service.

State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.

CORE STRATEGY

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

MARKETING MIX: COMMUNICATIONS & PROMOTION

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
MARKETING MIX: PRICE

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

MARKETING MIX: CHANNELS OF DISTRIBUTION

Channels of Distribution: Specify the type of distribution channel you will use and include rationale.

MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.

Create a culturally competent email and project timeline that communicates the problem and elicits participation from diverse, interdepartmental stakeholders. Identify an appropriate tool for analysis of the selected health care problem.

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The topic is Healthcare worker shortages

The dynamic health care industry is challenged with many types of existing and emerging problems. Examples of challenges may include: maintaining quality care, responding to shifts in consumer preferences, changes in technology, managing regulatory compliance, proactively assessing risks, and anticipating financial and reimbursement changes. There are a plethora of potential existing models and tools for analysis of the wide range of problems within the health care industry.

It is important to understand a problem within a systems based context. Initial problem assessment includes consideration of industry trends, regulations, standards and benchmarks. On a smaller scale, it is important to evaluate the organizational context, which may include a subsector of the industry, the level and type of care, as well as the specific organizational vision, mission, and strategy.

In this assessment, you will consider the selected health care problem from the industry and organizational perspectives. You will explore the nature of the problem, what is currently being done to evaluate the problem, as well as tools with which to analyze and solve the health care problem. You will have an opportunity to explore a variety of formal and informal sources within the industry to select the best tool with which to analyze your selected health care problem. As part of this process, you will be able to search the library for existing practices and standards, informally query colleagues in the courseroom, and connect with a practicing health care professional for advice on how the problem is currently being addressed within a contemporary health care organization. This is an exciting opportunity to practice multiple health care leadership competencies and demonstrate your skills and potential value to an organization.

Submission Requirements
Create a culturally competent email and project timeline that communicates the problem and elicits participation from diverse, interdepartmental stakeholders.

Identify an appropriate tool for analysis of the selected health care problem. (Examples include assessment forms, cost benefit analysis forms, decision analysis software or other tools.)
Seek information from multiple industry sources, and justify the use of an assessment tool for examination of the selected health care problem (Example: ACHE).
Describe the organizational context for resolution of the selected health care problem. (Examples: quality management, clinical departments, risk management, finance, administration.)
Communicate the problem solving process to promote buy in from a culturally diverse interdepartmental team (Deliverable bullet points: Problem statement, search of authoritative sources, identification of major factors and how each are measured, the analysis tool, the presentation of data (graph, pie chart, other), recommendations from best practices, conclusion).
Submit your work in a Word document including both email and project timeline.

Why did you not select the other two options provided in the exercise? What were you hoping to achieve by making this decision? Explain how ethical considerations may impact your treatment plan and communication with patients.

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CASE STUDY INSOMNIA 31 YEAR OLD MALE

The Assignment: 5 pages
Examine Case Study: Pharmacologic Approaches to the Treatment of Insomnia in a Younger Adult. You will be asked to make three decisions concerning the medication to prescribe to this patient. Be sure to consider factors that might impact the patient’s pharmacokinetic and pharmacodynamic processes.

At each decision point, you should evaluate all options before selecting your decision and moving throughout the exercise. Before you make your decision, make sure that you have researched each option and that you evaluate the decision that you will select. Be sure to research each option using the primary literature.

Introduction to the case (1 page)

Briefly explain and summarize the case for this Assignment. Be sure to include the specific patient factors that may impact your decision making when prescribing medication for this patient.

Decision #1 (1 page)

Which decision did you select?
Why did you select this decision? Be specific and support your response with clinically relevant and patient-specific resources, including the primary literature.
Why did you not select the other two options provided in the exercise? Be specific and support your response with clinically relevant and patient-specific resources, including the primary literature.
What were you hoping to achieve by making this decision? Support your response with evidence and references to the Learning Resources (including the primary literature).
Explain how ethical considerations may impact your treatment plan and communication with patients. Be specific and provide examples.
Why did you select this decision? Be specific and support your response with clinically relevant and patient-specific resources, including the primary literature.
Why did you not select the other two options provided in the exercise? Be specific and support your response with clinically relevant and patient-specific resources, including the primary literature.
What were you hoping to achieve by making this decision? Support your response with evidence and references to the Learning Resources (including the primary literature).
Explain how ethical considerations may impact your treatment plan and communication with patients. Be specific and provide examples.

Decision #3 (1 page)

Why did you select this decision? Be specific and support your response with clinically relevant and patient-specific resources, including the primary literature.
Why did you not select the other two options provided in the exercise? Be specific and support your response with clinically relevant and patient-specific resources, including the primary literature.
What were you hoping to achieve by making this decision? Support your response with evidence and references to the Learning Resources (including the primary literature).
Explain how ethical considerations may impact your treatment plan and communication with patients. Be specific and provide examples.

Conclusion (1 page)

Summarize your recommendations on the treatment options you selected for this patient. Be sure to justify your recommendations and support your response with clinically relevant and patient-specific resources, including the primary literature.

How can the work you have undertaken with your capstone project be transferred into your current practice and care setting? How can the work you have undertaken with your capstone project be transferred into other care settings and contexts?

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Evaluation Plan Design

This document is designed to give you questions to consider and additional guidance to help you successfully complete the Evaluation Plan Design assessment. You may find it useful to use this document as a pre-writing exercise, an outlining tool, or as a final check to ensure that you have sufficiently addressed all the grading criteria for this assessment. This document is a resource to help you complete the assessment. Do not turn in this document as your assessment submission.

Part 1: Evaluation Plan
Define the outcomes that are the goal of an intervention plan.
• What are the outcomes that you are attempting to achieve with your intervention and project?
o How do the outcomes illustrate the purpose of your intervention and project?
o How do the outcomes illustrate what you hope to accomplish your intervention and project?
o How do the outcomes establish a framework that can be used to achieve an improvement in the quality, safety, and experience of care?
Create an evaluation plan to determine the impact of an intervention for a health promotion, quality improvement, prevention, education, or management need.
• How are you going to measure and evaluate the degree to which you achieved your outcomes?
o What data do you need to fully evaluate the outcomes?
 How will you collect the needed data?
 What tools or technology will you use to aid in data collection?
o What strategies will you use to analyze and evaluate the collected data?
 What tools or technology will you use to aid in data analysis?
• How will the evaluation plan illustrate the impact that your intervention plan had, or will have?

Part 2: Discussion
Advocacy
Analyze the nurse’s role in leading change and driving improvements in the quality and experience of care.
• How does the nurse help to lead change in professional practice and interprofessional teams?
• How does the nurse help to drive improvements in the quality and experience of care in professional practice and interprofessional teams?
Explain how the intervention plan affects nursing and interprofessional collaboration, and how the health care field gains from the plan.
• How does your intervention plan affect the nursing profession and role?
o In other words, how does your intervention plan improve the nursing profession and practices?
• How does your intervention plan affect interprofessional collaboration related to improving outcomes for the target population and setting of your intervention plan?
• What are other gains and benefits to the health care field in general from your intervention plan and project?

Future Steps
Explain how the current project could be improved upon to create a bigger impact in the target population as well as to take advantage of emerging technology and care models to improve outcomes and safety.
• How could your intervention plan and project be revised to create improved or broader-reaching impacts for your target population?
• How could your intervention plan and project better take advantage of emerging technology to improve performance related to the outcomes of the intervention plan?
• How could your intervention plan and project better take advantage of emerging care models to improve achievement of the project’s outcomes, as well as to improve patient safety?
Reflection on Leading Change and Improvement
Reflect on how the project has impacted your ability to lead change in personal practice and future leadership positions.
• How has your work on your capstone project impacted your ability to lead change in your personal practice and current care setting?
• How has your work on your capstone project impacted your ability to lead change in any future leadership positions you may have?
Reflect on the ways in which the completed intervention, implementation, and evaluation plans can be transferred into your personal practice to drive quality improvement in other contexts.
• How can the work you have undertaken with your capstone project be transferred into your current practice and care setting?
• How can the work you have undertaken with your capstone project be transferred into other care settings and contexts?

Address Generally Throughout
Integrate resources from diverse sources that illustrate support for all aspects of an evaluation plan for an intervention, as well as for professional discussion about the plan.
• Do the resources cited support all aspects of your evaluation plan?
• Do the resources cited support your professional discussion of the plan and your practice?
• Do your resources come from a diversity of sources?
o For example: the literature, professional standards, existing health care policy, relevant health care laws, et cetera.
• Do you cite a minimum of 3–6 resources?

Communicate evaluation plan and discussion of the project in a professional way that helps the audience to understand how the outcomes will be evaluated, as well as what was learned through the project process.
• Is your writing clear and professional?
• Does your writing effectively communicate your proposed evaluation plan?
• Does your writing effectively communicate what was learned throughout the project process?
• Is your writing free from errors?
• Is your submission 4–6 pages?
• Does your submission conform to current APA style standards?

How does media distort images of real people? Does media influence our sense of reality? In what ways?

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TV Media and Reality: An Observation

Each student will observe 2 hours of TV in during the week and 2 hours of people during the week. Almost any show is appropriate, but emphasis is placed on human behavior. Do not watch sporting events, news, or documentaries.

Take detailed notes as you observe the characters.
• How are they dressed?
• What are their bodies like?
• Their faces?
• What do they do for a living?
• Are they rich, poor, or middle class?
• What race or ethnicity are they?
• How do they refer to themselves?
• What is their age?
• Make at least 2 additional observations (identify what these are)

Do this for two hours. Next, take two hours for real-life observation. This will be a simple exploratory nonparticipant observational study in which you will spend 2 hours in a social public environment and document the norms of behavior that you observe. Pick out several people to watch and make the same observations
as you did for the media characters. You can choose any public space where there are sufficient interactions happening to provide you with data. Examples include dining halls, sports bars, salons, food court at a shopping center, the grocery store, coffee shops/houses, etc. Examples of norms include personal space norms; norms about waiting in line/waiting one’s turn; norms about speaking with strangers and appropriate topics of conversation and conversation length; etc. (Be creative!) You can choose a site you expect to include a subcultural group, or you may simply observe the public in general. Just be sure you are not putting yourself or others in any danger or risk of distress by choosing an inappropriate space (e.g., don’t go to a child’s playground and hang out) or by engaging in agitating or risky behaviors. Your task is simply to be there and observe. Summarize the location you choose (e.g., What/where was your site? What time of day was it? How crowded was it? How homogenous/heterogeneous was the crowd?); your observations/the norms you
observed; the patterns you notice for potential future work; and your conclusions.

When you have completed your observations, look over your notes and draw comparisons between the media characters and the real people that you observed. How does media distort images of real people? Does media influence our sense of reality? In what ways?

Identify the theoretical orientation you have selected to use. Discuss the problem definition and formulation based on the theoretical orientation you have selected.

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Application of the Problem-Solving Model and Theoretical Orientation to a Case Study

Final Case Assignment: Application of the Problem-Solving Model and Theoretical Orientation to a Case Study

The problem-solving model was first laid out by Helen Perlman. Her seminal 1957 book, Social Casework: A Problem-Solving Process, described the problem-solving model and the 4Ps. Since then, other scholars and practitioners have expanded the problem-solving model and problem-solving therapy. At the heart of problem-solving model and problem-solving therapy is helping clients identify the problem and the goal, generating options, evaluating the options, and then implementing the plan.

Because models are blueprints and are not necessarily theories, it is common to use a model and then identify a theory to drive the conceptualization of the client’s problem, assessment, and interventions. Take, for example, the article by Westefeld and Heckman-Stone (2003). Note how the authors use a problem-solving model as the blueprint in identifying the steps when working with clients who have experienced sexual assault. On top of the problem-solving model, the authors employed crisis theory, as this theory applies to the trauma of going through sexual assault. Observe how, starting on page 229, the authors incorporated crisis theory to their problem-solving model.

In this Final Case Assignment, using the case Studay Ella Schultz is the case study you will use the problem-solving model AND a theory from the host of different theoretical orientations you have used for the case study.

You will prepare a PowerPoint presentation consisting of 11,

• Review the problem-solving model, focusing on the five steps of the problem-solving model formulated by D’Zurilla on page 388 in the textbook.

• In addition, review this article listed in the Learning Resources: Westefeld, J. S., & Heckman-Stone, C. (2003). The integrated problem-solving model of crisis intervention: Overview and application. The Counseling Psychologist, 31(2), 221–239.

Your presentation should address the following:

• Identify the theoretical orientation you have selected to use.

• Describe how you would assess the problem orientation of the client in your selected case study (i.e., how the client perceives the problem). Remember to keep the theoretical orientation in mind in this assessment stage.

• Discuss the problem definition and formulation based on the theoretical orientation you have selected.

• Identify and describe two solutions from all the solutions possible. Remember, some of these solutions should stem from the theoretical orientation you are utilizing.

• Describe how you would implement the solution. Remember to keep the theoretical orientation in mind.

• Describe the extent to which the client is able to mobilize the solutions for change.

• Discuss how you would evaluate whether the outcome is achieved or not. Remember to keep the theoretical orientation in mind.

• Explain how well the problem-solving model can be used for short-term treatment of this client.

• Describe one merit and one limitation of using the problem-solving model for this case.

 

Select a local crisis incident that illustrates these three key concepts and summarize the scenario. Discuss in detail how this local level crisis incident illustrates the concepts of decision-making, accountability, and blame management.

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M4A1

Managing crisis events requires leaders to have sound decision-making abilities, accountability, and the skills to handle blame. In this reflection paper, you will address these key concepts and offer a solution for a crisis event at the local level.

Using the information, you have learned in the Homeland Security and Emergency Management program, write a paper that addresses the topic of decision-making, accountability, and blame management.

Specifically your paper should include the following:

1.Select a local crisis incident that illustrates these three key concepts and summarize the scenario. The incident may be from your hometown or nearby local jurisdiction.

2.Discuss in detail how this local level crisis incident illustrates the concepts of decision-making, accountability, and blame management. Use the course material to support your analysis.

3.Conclude with a discussion as to how the local crisis may have been handled better in terms of the decisions that were made, who was held accountable and the management of the blame. What are the larger lessons learned from this local event for the homeland security and emergency management professional?

Why is it important for marketing managers to pay attention to internal marketing? What are the main challenges that a company faces in developing new products or services and how might they be overcome?

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Answer the 2 exam questions with requirements given below

1) Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples.

 

2) What are the main challenges that a company faces in developing new products or services and how might they be overcome? Refer to relevant literature and illustrate your answer with examples.

How concerned should researchers be with ethical conduct in research? What is the researcher’s role and what constitutes appropriate conduct?

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Morals and Ethics

In a 2 page APA formatted MS Word document, answer the following questions:

How concerned should researchers be with ethical conduct in research?
What is the researcher’s role and what constitutes appropriate conduct?

The regulation of ethically acceptable research conduct may take one of three forms. Discuss these and include your opinion as to which of these is most effective.

Be sure to include a title page, two pages for the body of your paper, and a reference page. At least two outside references (other than the textbook) are required.

Course learning objectives 2.1, 2.2, 2.3, 2.4, and 2.5