How does a customer influence an operation strategy?

In today’s business, it is not all about responding to the campaign of a competitor. Customer purchasing decisions influence the organizations’ external factors such as flexibility in switching costs, digitization and service delivery. Customers are the ones to determine behavior more than the price and quality. Generally, customers are the determining factor of almost every operation in an enterprise; they are the ones to dictate what they want, when and how that product or service should be delivered.

What is the difference between a strategy and an operational plan?

In every organization’s business plan, the strategy outlines the mission statement, vision, and goals to be achieved for the next two to five years. Further, it takes into consideration how the organization will measure the major projects and those goals on how to meet them while the operational plan is an outline of the department’s short term goal  that is  normally projected to occur within the upcoming year.